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2011 Online Influence Trend Tracker

by Research & Insights

Our latest research reveals four-out-of-five consumers have changed their minds about purchasing a recommended product or service based solely on negative information they found online. This is up from just 67 percent of consumers who said the same in 2010. Online information, a trustworthy source for 89 percent of consumers, has the power to make or break a product recommendation.

 

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