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2013 Cone Communications Disaster Relief Trend Tracker

by Research & Insights

As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid organizations – to provide critical relief assistance. According to the 2013 Cone Communications Disaster Relief Trend Tracker, nearly nine-in-10 global consumers believe companies must play a role in natural disaster response – in part because the majority (69%) thinks corporations are better able to effectively respond.

 

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