5 Tips to Drive Retail Traffic Through Communications

Brick-and-mortar retailers continue to face significant challenges. In the past couple of months alone, Macy’s announced it will shutter 100 stores, Sports Authority ceased operations and Ruby Tuesday said it would close 95 underperforming stores. How can retailers buck this trend and get customers more engaged?

 

 

The Experts

 
 
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Leading Cone’s Planning & Integrated Strategies team, Jodi Petrie brings nearly two decades of experience leading global consumer campaigns in the lifestyle and digital consumer space.  Jodi’s work helps expand the boundaries of traditional PR to develop creative, innovative strategies that engage consumers and influence buyer behavior in an omni-channel world; reaching Millennials where they are with what matters most to them.

 
 
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Imelda Suriato uses industry and market trend analysis to help brands gain insights, navigate the consumer landscape, and create meaningful connections.  Over the past several years, Imelda has focused on the world of Millennial behaviors, leveraging her strong strategy, creative and technology background to create campaigns that resonate with this generation. 

 
 
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Heather Breslau leads Cone’s brand marketing practice, harnessing a wealth of experience from the food, restaurant and CPG industries with the strategic expertise in all things brand communications.  She has managed integrated marketing programs for General Mills, Starbucks, Dunkin’ Donuts, Annie’s Homegrown, among others.

 
 
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Peggy O'Shea-Kochenbach is a passionate foodie (and a registered dietician!) with experience developing programs and communicating health and nutrition messages for brands in the food space.   She has managed integrated marketing communications programs for General Mills, Glutino, Green Mountain Coffee Roasters and Lindt.

 
 
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Lisa Manley leads Cone’s Corporate Responsibility Strategy practice with nearly twenty years of experience in the areas of water stewardship, climate protection, sustainable packaging, women’s economic empowerment and active healthy living.  Before agency life, she served as Group Director for Coca-Cola's sustainability communications team.

 
 
 
 

Sarah Faith has lead the development and execution of integrated marketing communications programs for brands Keurig Green Mountain, San Giorgio and multiple accounts within the General Mills family of brands.  In her spare time, she’s also pursuing a Master of Liberal Arts in Gastronomy from Boston University.

 
 
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Whitney Dailey is a core member of Cone’s Corporate Responsibility Planning & Insights team, where she develops and distributes the agency’s industry-leading research studies, including the recently released 2016 Employee Engagement Study and the 2015 Millennial CSR Study.