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Introducing the 2013 Cone Communications/Echo Global CSR Study
by Research & InsightsToday, we are thrilled to launch the 2013 Cone Communications/Echo Global CSR Study, a follow-up to our 2011 global survey of consumer attitudes, perceptions and behaviors around CSR. Conducted in partnership with Echo Research, this year’s study reflects the sentiments of more than 10,000 citizens in the U.S., Canada, Brazil, the U.K., Germany, France, Russia, China, India and Japan, as well as CSR thought-leaders in each country studied.
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Tips for Executing a Successful Media Mailer
by Cone CommunicationsEditors and reporters receive hundreds of product pitches every week, making it difficult to cut through the clutter and make your product stand out. Media mailers can be an effective way to get your product in the media’s hands, and with a little creativity, you can reach them in an innovative way that will ultimately drive brand awareness through media coverage.
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