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Overstock.com “Closes the Loop” on Clothing with Online Donation Bin

by Research & Insights

In-store clothing recycling bins are an obvious option for brick and mortar retailers – giving consumers an easy way to donate items instead of throwing them in the trash, while allowing companies to address end-of-life waste. What started with Marks & Spencer’s pioneering “Shwopping” campaign has now become the latest trend in CSR activations, with brands like H&M, American Eagle and Madewell jumping on board to “close the loop” on clothing.

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Kenneth Cole Embraces Digital Activism to Amplify Social Impact Commitments

by Research & Insights

Fashion brands have been jumping on the cause marketing bandwagon, exchanging “likes” or “pins” for dollars donated and enlisting celebrities to be a mouthpiece for a cause – a movement we noted in our 2013 trends wrap up. Now, an organization with a long history of supporting social issues is looking to get consumers even more engaged in social efforts, enlisting some new partners to take the social good message even further and turn consumers into digital advocates.

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How Intermarché and Chipotle Thought Differently About Food Waste

by Research & Insights

Food waste is making headlines across the globe. In the United States alone, 31 percent – or 133 billion pounds – of the available food supply went uneaten in 2010, according to the USDA. Across the pond, the European Union declared 2014 the European Year against Food Waste. For companies working in the food space, this is not only a major sustainability problem but an issue that also impacts profitability and efficiency. Now, a few companies are taking new approaches to reduce waste, harness technology and inspire behavior change to narrow the margin between what we produce and what’s thrown in the trash.

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Southwest Airlines’ Project LuvSeat Marries Sustainability and Social Impact

by Research & Insights

Companies are continually pressed to innovate products and services to address environmental concerns and many organizations, like Nike and Ford, are thinking outside the box to create materials that pave the way for a leaner and more efficient future. However, oftentimes a sustainable innovation can create some very unsustainable byproducts – and it's up to companies to create solutions that benefit both business and society.

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The Last Mile: How Coca-Cola Became a Medical Supplies Distributor

by Research & Insights

Companies involved in CSR sometimes struggle to find the best way to help solve critical social and environmental issues. Does the silver bullet lie in philanthropy, volunteerism or cause marketing? Although those are all viable options, sometimes the answer is within their own operations, in the form of distribution systems, marketing expertise and business skills.

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Serious Buzz About Bees

by Research & Insights

Think twice before swatting that bee at your Fourth of July barbeque –bees are in trouble and they're getting some big-hitting supporters behind the cause. Colony Collapse Disorder, a serious problem threatening honey bees, is making headlines again this week with a number of new announcements around the issue.

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Starbucks Extends Values with Tuition Reimbursement Program

by Research & Insights

Coffee giant Starbucks has raised the bar once again for how companies should demonstrate their values in action. Starbucks' announcement of offering free college tuition to its full- or part-time employees is game changing in the QSR space with an hourly workforce. But the decision goes far beyond an employee benefit. The fruits of Starbucks' investment exceed impacts on not only the lives of its employees; it also benefits the U.S. economy as a whole, by providing a more educated, skilled workforce.

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