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Southwest Airlines’ Project LuvSeat Marries Sustainability and Social Impact

by Research & Insights

Companies are continually pressed to innovate products and services to address environmental concerns and many organizations, like Nike and Ford, are thinking outside the box to create materials that pave the way for a leaner and more efficient future. However, oftentimes a sustainable innovation can create some very unsustainable byproducts – and it's up to companies to create solutions that benefit both business and society.

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The Last Mile: How Coca-Cola Became a Medical Supplies Distributor

by Research & Insights

Companies involved in CSR sometimes struggle to find the best way to help solve critical social and environmental issues. Does the silver bullet lie in philanthropy, volunteerism or cause marketing? Although those are all viable options, sometimes the answer is within their own operations, in the form of distribution systems, marketing expertise and business skills.

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Serious Buzz About Bees

by Research & Insights

Think twice before swatting that bee at your Fourth of July barbeque –bees are in trouble and they're getting some big-hitting supporters behind the cause. Colony Collapse Disorder, a serious problem threatening honey bees, is making headlines again this week with a number of new announcements around the issue.

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Starbucks Extends Values with Tuition Reimbursement Program

by Research & Insights

Coffee giant Starbucks has raised the bar once again for how companies should demonstrate their values in action. Starbucks' announcement of offering free college tuition to its full- or part-time employees is game changing in the QSR space with an hourly workforce. But the decision goes far beyond an employee benefit. The fruits of Starbucks' investment exceed impacts on not only the lives of its employees; it also benefits the U.S. economy as a whole, by providing a more educated, skilled workforce.

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Three Communications Lessons from SHE Summit

by Guest

Last week I attended the SHE Summit at the 92nd Street Y. SHE Summit is a global women's leadership and lifestyle event, bringing together 60+ remarkable thought leaders, partners igniting change and thousands of influential women to celebrate and discuss female potential and possibility. The conference had an amazing roster of speakers, from activist and actress Marlo Thomas to U.S. ambassador to the UN Samantha Power

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Reporting on Success: Starbucks’ Create Jobs for USA Campaign Rounds Back

by Research & Insights

Eighty-four percent of Americans hold companies accountable for producing and communicating the results of CSR commitments, according to the 2012 Cone Communications Corporate Social Return Trend Tracker, and companies are starting to take notice. As the social impact space becomes more saturated, leading companies are standing out by doing more than claiming purpose – they're reporting their impacts.

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