Sporting & Country Blogger & Online Media Event to introduce new Barbour Collections.

 
 

what we did

Cone worked with long-time client Barbour to create an experiential media and influencer event - the #BarbourExperience. Select NYC media (three online editors and eight fashion and lifestyle bloggers) participated in a day of one-on-one instruction of clay shooting, fly fishing and an off-road adventure. The event created brand advocates through a true Barbour experience.

 

HOW WE MADE A DIFFERENCE

  • Over 4.5 million total impressions and 82 placements