Sporting & Country Blogger & Online Media Event to introduce new Barbour Collections.
what we did
Cone worked with long-time client Barbour to create an experiential media and influencer event - the #BarbourExperience. Select NYC media (three online editors and eight fashion and lifestyle bloggers) participated in a day of one-on-one instruction of clay shooting, fly fishing and an off-road adventure. The event created brand advocates through a true Barbour experience.
HOW WE MADE A DIFFERENCE
- Over 4.5 million total impressions and 82 placements