Inspiring Customers and Communities To Join Together In Doing Good
what we did
To help Eastern Bank launch Join Us For Good, a brand campaign designed to inspire customers and communities to join together in doing good, Cone designed a multi-faceted campaign that would create a major splash in the New England market. Through a socially-driven “Selfies For Good” initiative, a high-profile $10K giveaway stunt and partnerships with a local celebrity and top influencers, Cone helped Eastern create mass awareness, excitement and consumer engagement centered around the Join Us For Good campaign.
HOW WE MADE A DIFFERENCE
Created mass visibility and awareness in the New England market, securing 375 media placements and 10.7 million impressions
Directly engaged thousands of local consumers with the Join Us For Good campaign through in-person event and online activations
Exponentially increased Eastern’s social share of voice during the campaign, including #JoinUsForGood being in the #1 trending spot in market twice during launch week