Inspiring the Next Generation of Impactful Citizens and Innovators Through Hands-On Robotics Competitions.


what we did

FIRST® (For Inspiration and Recognition of Science and Technology) is a national not-for-profit that fosters STEM interest in kids ages 6-18 through hands-on robotics competitions. Cone developed a strategic communications plan around the 2016 FIRST® Championship to generate awareness and brand recognition of FIRST as a program stimulating students’ interest in science, technology, engineering and math (STEM) fields; inspire team creation; and highlight the importance of mentorship by educators and professionals. Cone leveraged national and regional media relationships to secure impactful coverage in mainstream, educator-, business- and STEM-focused outlets; developed three video series onsite; managed FIRST’s social media properties throughout Championship; and staffed the four-day event in St. Louis, Mo.



  • Secured 461 print, online and broadcast placements totaling nearly 525 million impressions
  • Grew FIRST’s organic Facebook reach by 285 percent during the course of Championship
  • Drove more than 160,000 views of video content tied to Championship, including daily recaps, themed videos around educators, business professionals and innovation, and fun themed videos for social platforms (e.g., #WelcomeWednesday, #CelebrationSaturday, etc.) 

Photos courtesy of FIRST®