Target’s scale provides them with a special opportunity to make the world a better place with suppliers, team members, guests and communities.
what we did
Target engaged Cone to collaborate on a corporate social responsibility (CSR) report to tell the story of its sustainability and community commitments in an engaging way. At a time when CSR reporting has become commonplace for responsible companies, this report was designed to be differentiating and authentic to the Target brand. As such, Cone and Target developed a report rich with visual storytelling and credible content, centered on the way Target creates impact: The Together Effect. Services included strategy, material issues assessment, content development and design for a 74-page report, 4-page summary, and infographics for social media and Target’s digital wall.
HOW WE MADE A DIFFERENCE
Enthusiastic reviews from NGOs, Board of Directors and other companies
Trimmed report length 25 percent from previous year