“A lot of brands talk the talk on social responsibility and sustainability. Many of those also walk the walk—but few put both together as forcefully as Timberland has...”

– Fast Co.Create

 
 

what we did

Timberland tapped Cone to reinforce the brand's CSR innovation, reference brand positioning and thought leadership. Cone generates visibility for Timberland’s values, major sustainability initiatives and innovations within the marketplace through a robust thought leadership program that leverages storytelling and events. Cone also pursues speaking opportunities for company leaders and executes an awards program to achieve third-party validation and recognition. Success is measured by Cone's ability to increase Timberland’s share of voice within CSR and outdoor lifestyle media.

 

HOW WE MADE A DIFFERENCE

  •  Generated positive media coverage for Timberland with The Guardian, Fast Company, Fortune, JustMeans, Sustainable Brands, and more; securing 460M+ media impressions
  • Secured high-profile speaking opportunities including Ethical Corporation Responsible Business Summit, GreenBiz ’16, Sustainatopia and SxSW Eco

  • Positioned Timberland as a CSR leader at Sustainable Brands ’15 and SxSW Eco with branded events to highlight major CSR initiative, newly released documentary "Kombit"

  • Received six industry awards for CSR innovation and leadership including Stevie’s American Business Awards for Business Innovation of the Year Award, Ethical Corporation Responsible Business Awards for Best Employee Engagement and Best Sustainable Innovation, and Guardian Sustainable Business Awards

 
At GreenBiz 2016, Stewart Whitney, president of Timberland and Letitia Webster, senior director of sustainability at VF Corporation, shared how a collaborative effort led to strengthened sustainability practices after VF’s acquisition of Timberland in 2011.

At GreenBiz 2016, Stewart Whitney, president of Timberland and Letitia Webster, senior director of sustainability at VF Corporation, shared how a collaborative effort led to strengthened sustainability practices after VF’s acquisition of Timberland in 2011.