“A lot of brands talk the talk on social responsibility and sustainability. Many of those also walk the walk—but few put both together as forcefully as Timberland has...”
– Fast Co.Create
what we did
Timberland tapped Cone to elevate the brand's CSR innovation, reference brand positioning and thought leadership. Cone generates visibility for Timberland’s values, major sustainability initiatives and innovations within the marketplace through a robust thought leadership program that leverages storytelling and events. Cone also pursues speaking opportunities for company leaders and executes an awards program to achieve third-party validation and recognition. Success is measured by the agency's ability to increase Timberland’s share of voice within CSR and outdoor lifestyle media.
HOW WE MADE A DIFFERENCE
Generated positive media coverage for Timberland with Fast Company, HuffPost, JustMeans, Sustainable Brands, Triple Pundit and more; securing 750M+ media impressions
Secured high-profile speaking opportunities including Ethical Corporation Responsible Business Summit, GreenBiz, Sustainable Brands and Points of Light
Received six industry awards for CSR innovation and leadership including Apparel Magazine Top Innovator, Stevie’s American Business Awards for Business Innovation of the Year Award, Environmental Leader Project of the Year, Ethical Corporation Responsible Business Awards, edie Awards Sustainability Business of the Year