We Are Chocolate Lovers

To say we love chocolate is an understatement. Our appreciation for the category goes beyond its ability to satisfy our sweet tooth, just take a look at what we’ve been up to. Whether creating a campaign to launch a new product, educating consumers on the expert craft of bean to bar, generating engaging content or raising awareness about Fair Trade practices—we’ve done it all.

We are foodies. Cone has history supporting leading food and beverage clients, launching new products, supporting corporate communications as well as issues and crisis management. In fact, Cone was Swiss Master Chocolatier, Lindt & Sprüngli’s agency of record for 11 years, helping to elevate the brand’s presence in the US market.

We know food media. Building relationships with top tier media and sustaining them launch after launch is the heart of what we do.  Whether it be through an in-person meeting with Food & Wine magazine, an earned video collaboration with Refinery 29 or a Snapchat takeover with Food Network Magazine, we know how to create meaningful earned placements that elevate brands through various online, print, social and video verticals.

We create impactful campaigns. Over the decades, Cone has leveraged new products, relevant usage occasions and seasonal timeframes to insert our food clients like Ben & Jerry’s, Lindt & Sprüngli and Food Should Taste Good into meaningful consumer conversations. We’ve reached media and consumers through creative earned, owned and paid strategies for campaigns such as Ben & Jerry’s Cereal Splashback Launch and Lindt & Sprüngli’s Celebrity Easter Auction.

If you enjoy food and chocolate as much as we do, we’d love to hear from you and talk more about how Cone could partner with you to amplify your efforts. Contact us today.

Meet the Experts


 

 

The Experts

 
 
 
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Molly Finnegan

Molly has been working with leading food and beverage brands for nearly ten years, communicating and raising consumer awareness of new products and values. She lead’s the agency’s work with Ben & Jerry’s and previously led Swiss Master Chocolatier, Lindt & Sprüngli, for several years and was responsible for helping to drive the Lindt Gold Bunny to the #1 selling chocolate bunny in the U.S. Molly also supported the EXCELLENCE brand partnership with the Culinary Institute of America, focused on establishing the brand’s leadership in refined dark chocolate process of bean to bar.

 
 
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Molly Odre

Molly is an Account Supervisor at Cone Communications with more than six years of public relations experience within the food, beauty and fashion categories. Over the past few years, she has helped elevate past client Lindt & Sprüngli within the premium chocolate category through execution of integrated media strategies, celebrity partnerships and more.

 
 
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Mike Lawrence

Chief Reputation Officer Mike Lawrence leads our corporate responsibility and issues management efforts for clients. Mike has prepared spokespeople to talk about food and chocolate at companies including Lindt and Whole Foods Market, and has advised companies that use chocolate regarding responsible supply chain practices and certification.

 
 
 
 

Peggy Kochenbach

Peggy is a passionate foodie (and a registered dietician!) with experience developing programs and communicating health and nutrition messages for brands in the food space.   She has managed integrated marketing communications programs for Lindt, General Mills, and Green Mountain Coffee Roasters.