Good Ideas Start with Great Coffee
…and great coffee storytelling starts at Cone Communications.
Besides being a bunch of communicators that are fueled by a good cup (or three) of joe, we are also enthusiastic marketers and storytellers of all things coffee. From farm to cup, we know the category in and out. Whether telling compelling Fair Trade coffee stories, developing campaigns to support brewer and coffee launches, educating consumers via “coffee sommeliers,” or counseling on sustainable practices within the category – we’ve done it.
Have we piqued your interest? Check out what we’ve been up to.
We are foodies. Cone has history supporting leading food and beverage brands, with work spanning consumer marketing, corporate communications, and issues and crisis management. In fact, Cone has worked with Keurig Green Mountain since 2012.
We know food media and influencers. Building and sustaining media and influencer relationships on behalf of our clients is at the heart of what we do. Whether it be through an in-person meeting with Food & Wine magazine, an earned video collaboration with Refinery 29 or a Snapchat takeover with Food Network Magazine, we know how to create meaningful earned and paid placements that elevate brands through various online, print, social and video verticals.
We create impactful campaigns. Since 2012 Cone has leveraged new products and initiatives and relevant usage occasions and seasonal timeframes to insert Green Mountain Coffee and Keurig brewers into consumer conversations through earned, owned and paid media strategies. We launched the Great Coffee Good Vibes Fair Trade campaign, along with driving successful go-to-market PR strategies for both the Keurig 2.0 and Keurig Kold brewers...and told lots of great coffee stories in between.
Chief Reputation Officer Mike Lawrence has been working with coffee industry products, issues and brands for two decades. His expertise includes product communications, corporate responsibility, and issues management for companies including Dunkin’ Donuts, Starbucks, and Keurig Green Mountain, and for organizations including Fair Trade USA and the Specialty Coffee Association of America.
Heather leads Cone’s Brand Marketing practice, harnessing a wealth of experience from the food, restaurant and CPG industries with the strategic expertise in all things brand communications. She has managed integrated marketing programs for General Mills, Starbucks, Dunkin’ Donuts, Annie’s Homegrown, among others.
Marc Berliner is an experienced food and beverage communicator, including work with several General Mills brands, Baskin-Robbins, Virgil’s Root Beer, Hannaford Supermarkets and Bertucci’s. For the past five years, he’s worked with Keurig Green Mountain to promote the company’s sustainability initiatives. His go-to coffee of choice is a cold brew with a little milk.
Sarah has led the development and execution of integrated marketing communications programs for a variety of food and beverage brands including Keurig Green Mountain, San Giorgio, S.Pellegrino, Perrier, and multiple General Mills brands. In her spare time, she’s also pursuing a Master of Liberal Arts in Gastronomy from Boston University with a focus on food marketing and sustainable food.
Emilee’s 7+ years of beverage industry experience includes work on behalf of Keurig Green Mountain, Honest Tea and Nestlé Waters North America. She oversees the day-to-day execution of her clients’ corporate social responsibility and thought leadership programs, and is well-versed in issues ranging from supply chain sustainability and social impact, to ingredient integrity and product safety.
Katie’s expertise combines her experience working with consumer brands on integrated marketing campaigns with corporate social responsibility storytelling and thought leadership. She worked on campaigns for Fair Trade USA highlighting the importance of Fair Trade when launching new Fair Trade Certified coffee from partners and also helped to kick off Keurig Green Mountain Coffee’s consumer-focused efforts to raise awareness for buying Fair Trade.