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Cone Leadership

Finding a group of smart and inspired individuals who are motivated by solving client’s problems in innovative and exciting new ways is not easy. The passion for diving into each challenge is the common thread that runs through our entire company. If there is one thing we have learned, it's that agency culture should never be challenging.



Craig Bida

Craig Bida

Executive Vice President

Relentlessly helps clients define and focus their philanthropic investments to optimize business and social impact. Craig's mantra is “Focus for impact”. Craig draws on a wide range of experience driving operational and strategic discipline across the corporate, non-profit and government sectors: This includes + 11 years in the marketing trenches at P&G, driving innovation and consumer engagement on some of the world’s leading CPG brands, as well as experience with a wide range of non-profits across decades as a volunteer, board member and strategic advisor. Craig is a former journalist with a passion for using the power of words and ideas to unlock change. He has deep expertise in storytelling— ensuring that clients are communicating their commitments to social impact in ways that deeply engage stakeholders and build brands. While serving as a volunteer fireman in a small town in Vermont some years ago, Craig crossed something really important off his bucket list:  Driving a fire truck with the lights flashing and sirens blaring. 

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