Corporate social responsibility at Target is about improving people’s lives and making a sustainable difference in the world, all while fueling Target’s growth.
what we did
Target engaged Cone to collaborate on a corporate social responsibility (CSR) report to tell the story of its sustainability and community commitments in an engaging way. At a time when CSR reporting has become commonplace for responsible companies, this report was designed to be differentiating and authentic to the Target brand. As such, Cone and Target developed a report rich with visual storytelling and credible content, focusing on Target’s new health and wellness strategy. Services included strategy, stakeholder engagement, content development and design for a 45-page report, 4-page summary and infographics for social media and Target headquarters’ digital wall.
HOW WE MADE A DIFFERENCE
- Within the first month after the report went live on Target.com, it received 3,721 visits, 3,100 unique visitors and 16,566 page views. Furthermore, 747 readers downloaded the PDF of the report.
- Average visit duration was impressive at about 10 minutes and readers traveled to an average of five pages of the online report content.