Corporate social responsibility at Target is about improving people’s lives and making a sustainable difference in the world, all while fueling Target’s growth.


what we did

Target engaged Cone to collaborate on a corporate social responsibility (CSR) report to tell the story of its sustainability and community commitments in an engaging way. At a time when CSR reporting has become commonplace for responsible companies, this report was designed to be differentiating and authentic to the Target brand. As such, Cone and Target developed a report rich with visual storytelling and credible content, focusing on Target’s new health and wellness strategy. Services included strategy, stakeholder engagement, content development and design for a 45-page report, 4-page summary and infographics for social media and Target headquarters’ digital wall.



  • Within the first month after the report went live on, it received 3,721 visits, 3,100 unique visitors and 16,566 page views. Furthermore, 747 readers downloaded the PDF of the report.
  • Average visit duration was impressive at about 10 minutes and readers traveled to an average of five pages of the online report content.