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Prove Your Purpose Archives

August 24, 2018
Land O’Lakes Harnesses Star Power to Showcase Female Farmers for Women’s Equality Day

August 17, 2018
Counter Culture Coffee Brings its Transparency Report to Life with Limited-Release Coffee

August 10, 2018
 WWF Exposes Ivory Trade Loopholes Using Fictitious Online Store

August 3, 2018
 GRI Creates Practical Guidelines to Accelerate SDG Progress

July 27, 2018
Amazon Asks Developers to Create Alexa Skills that Inspire Behavior Changes

July 20, 2018
Starbucks and McDonald’s Unite to Push Industry Toward More Sustainable Packaging

July 13, 2018
Starbucks Combats Single Use Straws

July 6, 2018
Timberland Partners with TutorMate for Micro-Volunteerism

June 29, 2018
Oxfam Spurs Transparency Conversation Between Consumers and Supermarkets

June 22, 2018
Brands Align Values with #FamiliesBelongTogether

June 15, 2018
Coca-Cola Partners with Gen Z and Millennials to Make an Impact on Issues that Matter Most

June 8, 2018
Houdini Sportswear Pushes the Boundaries of Reporting

June 1, 2018
Announcing the 2018 Cone/Porter Novelli Purpose Study

May 25, 2018
Carrefour Sells Illegal Goods to Influence Government Regulations

May 18, 2018
National Geographic Fights Single-Use Plastic on all Fronts

May 11, 2018
Ikea Bullies Plants to Demonstrate the Impact of Negative Words

May 4, 2018
fetch is the Match Maker for Companies and Startups Committing to the SDGs

April 27, 2018
Volkswagen’s “Crashed Cases” Forces Drivers to Rethink Texting While Driving

April 20, 2018
Engaging Activations: How Companies Are Approaching Their Earth Day Initiatives

April 16, 2018
The World Wildlife Fund Turns Instagram Wanderlust into Environmental Awareness

April 9, 2018
NBA Fine-Tunes to Make a Sensory-Inclusive Experience

March 30, 2018
Spotify Celebrates Black History Month Every Month

March 23, 2018
Business Aligning with Gen Z to Support March for Our Lives

March 16, 2018
International Committee of the Red Cross Uses AR to Show Reality of War

March 9, 2018
The Evolution of International Women’s Day as Brands #PressForChange

March 2, 2018
Companies Standing Up For Gun Control

February 23, 2018
Stella Artois Puts the Global Water Crisis Into Perspective With Waiting Game Stunt

February 16, 2018
 Purpose Takes Center Stage at Holmes In2 Innovation Summit

February 9, 2018
Advertisers Fumble in Super Bowl LII

February 2, 2018
Super Bowl LII Catalyzes Zero-Waste Legacy

January 26, 2018
The Outdoor Industry Association Debuts Film Showcasing How an Entire Industry is Leading with Purpose

January 22, 2018
Activating with Purpose: How Brands Too Can Make a Difference for Women

January 19, 2018
Dell’s New Jewelry Line Helps Consumers Visualize E-Waste Impacts

January 12, 2018
Fiji Water Uses Red Carpet Season to Support Women in Hollywood

January 5, 2018
Philip Morris Is Giving Up Cigarettes – And Asking Consumers to do the Same

December 22, 2017
A Year in CSR: The Top 10 Trends of 2017

December 15, 2017
KIND Humanizes the Act of Kindness

December 8, 2017
Patagonia Takes on the President and Rallies Consumers in Support of Bears Ears

December 1, 2017
Brands Build Momentum for #GivingTuesday

November 17, 2017
North Face Shares Climate Beneficial Supply Chain Innovation at the Product Level

November 10, 2017
Save the Food Takes Guess Work (and Waste) Out of Thanksgiving Planning

November 3, 2017
Burger King Shaves to Show Support for Movember

October 27, 2017
Vodafone Asks Customers to Become Cancer Researchers

October 20, 2017
Viacom Shares Global, Cross-Brand Message for National Coming Out Day

October 6, 2017
JetBlue Leverages Assets to Create Long-Term Hurricane Relief

September 29, 2017
L.L.Bean Puts Modern Twist on Newspaper Ad

September 24, 2017
UNICEF Stops Traffic to Campaign for Children in Conflict Zones

September 18, 2017
Announcing The 2017 Cone Gen Z Csr Study: How To Speak Z

September 8, 2017
Mattel Innovates to Reach Overlooked Players

September 1, 2017
Hurricane Harvey: Unique Ways Companies Are Stepping Up

August 25, 2017
Panera Uses Cups To Curb Sugar Cravings

August 18, 2017
North Face Pushes For Inclusivity In The Outdoors

August 11, 2017
Ridesharing Rescues Patients From Missed Medical Appointments

August 4, 2017
Heineken Entertains With Its 2016 Sustainability Report

July 28, 2017
P&G Elevates Its Racial Equality Discussion

July 21, 2017
Stella McCartney Brings Overconsumption to the Forefront of Fashion

July 14, 2017
GE Healthcare Masters Social Impact Content Sharing on Instagram

July 7, 2017
Companies Raise Awareness and Attendance for National Parks

June 30, 2017
MAC Evolves Its LGBTQ Message

June 23, 2017
7 Companies Standing #WithRefugees

June 16, 2017
4 Ways Businesses Can Be Year-Round LGBTQ Supporters

June 9, 2017
Corona Takes Back the Beach

June 2, 2017
The Body Shop Puts its Advertising to Work for Healthier Cities

May 26, 2017
Sustainable Brands Detroit Shares a New Vision for “The Good Life”

May 19, 2017
Announcing the 2017 Cone Communications CSR Study

May 12, 2017
Instagram Gets Candid About Mental Health

May 5, 2017
Nike Engages Innovators to Make an Impact

April 21, 2017
Honda Drives Home New Driving Awareness Month Message

April 14, 2017
1% for the Planet Harnesses the Power of Individuals

April 7, 2017
REI Dedicates 2017 to Empowering Women

March 31, 2017
P&G and Whirlpool Partner to Bring Clean Laundry to Earthquake-Stricken Italy

March 17, 2017
Timberland Evolves Material Innovation

March 10, 2017
International Women’s Day 2017 – Who Was Bold for Change?

March 3, 2017
“Hidden Figures” Sparks STEM Commitments

February 24, 2017
L’Oréal Transforms Self-Doubt Into Self-Worth

February 17, 2017
Tech Tackles Food Waste

February 10, 2017
Super Bowl 51 Ads Put Company Values in the Forefront

February 3, 2017
Sky’s Ocean Rescue Campaign Educates on Ocean Trash

January 27, 2017
Ford Cleans London Air through Public-Private Partnership

January 20, 2017
42BELOW Vodka Brand Says: “When Life Gives You Lemons, Make Eco Soap”

January 13, 2017
GiveDirectly Highlights Unscripted, Unedited Beneficiary Stories

January 6, 2017
4 Ways Digital is Embedding and Accelerating Real-Time Giving

December 30, 2016
What’s Trending in CSR: A 2016 Roundup

December 23, 2016
Program Incentivizes Recycling with Free Coffee and Yoga

December 16, 2016
Five Companies Giving Back This Holiday Season

December 9, 2016
Diageo Gets Shockingly Real with VR

December 2, 2016
Google Extension Helps Consumers Make Responsible Purchases

November 18, 2016
JetBlue Urges Travelers to Buy Responsible in the Caribbean

November 11, 2016
Ikea Converts Showroom into Refugee Home

November 4, 2016
New Cone Research Reveals Millennials are Challenging Employee Engagement Norms

October 28, 2016
#OptOutside Expands Beyond REI

October 14, 2016
Whirlpool Goes Big on Packaging Recycling

October 7, 2016
Chicken of the Sea Brings Traceability to Consumers

September 30, 2016
Companies Step in to Help Refugee Crisis

September 23, 2016
Companies “Rock the Vote” for Election Day

September 16, 2016
National Preparedness Month: How Companies are Getting Involved

September 2, 2016
Ace Hardware Stores Get Hyper-Local with Orca-Friendly Labels