Cone’s dedicated Research & Insights team continuously monitors new and developing trends to provide you with cutting-edge innovations, need-to-know best practices and compelling insights in the marketplace.
This week, the Cone Communications team headed out to Sustainable Brands in Detroit for four days of conversation around "Redefining the Good Life." From inspirational plenaries to tours experiencing the resurgence of Detroit, the week focused on what a new “good life” could mean – a shift from “better, faster, more” to perhaps a new definition focused on authenticity and mindful simplicity.
2017 will be remembered as the year that corporate social responsibility (CSR) was once again redefined. Although CSR will always be grounded in business operations, the stakes have gotten a lot higher. Companies must now share not only what they stand for, but what they stand up for.
Although mental health has been a taboo topic in the past, over the last year, many companies have started to tackle wellness in a more holistic way. Just last month, Kaiser Permanente debuted an ad featuring a surprising spokesperson for mental health: Stephan Curry. This May, for Mental Health Awareness Month, one more unexpected voice is jumping into the wellness conversation.
With the complex challenges facing businesses today, it’s not uncommon for them to go beyond company walls in search of real-world solutions. Now, one company is opening its doors to all types of innovators from different walks of life to create a product that meets the needs of a diverse set of consumers.
Last week, sustainability leaders from around the world gathered at the Ceres Conference in San Francisco to compare notes and strategize about how to tackle some of our most pressing challenges – from water scarcity and resource depletion to the mounting impacts of climate change.
Companies with an authentic message and actions that back their beliefs have been successful at voicing their values, however companies afraid of offending consumers with a decisive stance, have faced strong criticism from consumers and media. Now, Heineken’s new issues-charged campaign tactfully addresses the current landscape without alienating individuals on either side of divisive issues – using its brand to promote acceptance across the board.
Increasingly, today’s diverse workforce is looking for employers to provide purpose in the workplace and to help them make a difference at work, at home and in the community. And, for good reason, more companies are taking notice: highly engaged employees are 38 percent more likely to have above-average productivity and 87 percent less likely to leave the organization.
Today marks the beginning of Fashion Revolution Week remembering the Rana Plaza factory collapse, which many deem the deadliest disaster in the history of the garment industry. The tragedy, which took place on April 24, 2013, brought the fashion industry’s supply chain issues to light and sparked a global conversation between companies, consumers and workers.
Over the past several years, many brands have addressed the issue of texting while driving – especially among young drivers.
Companies have stood up for core beliefs with charitable donations, but individuals are also looking to support their values - and many reach for their wallets to do so. One organization realized consumers’ need to demonstrate support via donations and is simplifying the donation process.
Urban resilience is so much more than disaster preparedness—a truly resilient approach is one that is proactive not just reactive. That’s why today more and more companies and organizations are putting resiliency at the forefront of their responsibility efforts.
STEM education remains a hot-button issue as the U.S. continues to fall behind its foreign peers when it comes to STEM job training and preparedness – especially in mathematics – and more and more companies are feeling compelled to do something about it.
After the monumental success of their #OptOutside campaign, REI is again building a groundswell both inside and outside the company.
When it comes to disaster relief, it's all hands on deck – and companies are stepping up in increasing numbers to provide donations, products and services to help those in need. Although some schools of thought may suggest steering clear of in-kind donations, with the right partner these donations can make all the difference on the ground.
World Water Day took place on Wednesday March 22 and aimed to bring awareness to the global water crisis. Based on the multitude of campaigns, it’s clear that companies are taking note and are motivated to make a difference in the global fight to protect our most precious natural resource.
As World Water Day approaches this Wednesday, March 22, it is an important moment in time for both individuals and businesses alike to take a step back and reexamine water’s interconnectedness with broader environmental and human rights challenges.
In 2016, companies made enormous strides in materials innovation. From Patagonia's spider silk jacket to Adidas's biodegradable shoes, organizations are continuously pushing the envelope making their products more sustainable.
At this year’s Jewelry Industry Summit, manufacturers, producers and retailers joined forces to discuss how to advance industry efforts with an eye toward responsible sourcing. Cone had a front seat, with Executive Vice President Lisa Manley taking center stage to talk through the industry’s four biggest areas of opportunity in corporate responsibility.
Companies and other organizations found ways to boldly communicate their commitments to women, building on the already-unstoppable momentum of the day. Here’s a roundup of efforts that caught our eye:
STEM took the spotlight with the release of the “Hidden Figures” film which increased awareness of past gender and racial inequity. The film has not only inspired girls to pursue their interests in STEM but it also encouraged society and companies to address the STEM gender gap that is still present today.
Our take on how brands stood out in the sea of toys at Toy Fair 2017 with licensed toys
An increasing number of brands are choosing to amplify their commitment to company values and promote diversity and acceptance. The beauty industry especially is dedicated to breaking stereotypes and creating inclusive campaigns that encourage consumers to fearlessly express their true selves, regardless of gender, race, or religion. This week, one of the biggest names in beauty took a stand and revealed their own plan to foster acceptance.
As waste continues to be a trending topic for many companies, consumers and restaurants, the tech industry has stepped in to offer new efficient ways of tackling the issue throughout all levels of the supply chain.
Organizations are now embracing an all-encompassing definition of wellness—moving from just health benefits and workplace insurance policies to a broader mindset of how they can positively impact the psychical, financial, emotional and social wellbeing of employees, consumers and stakeholders.
For the past 8 years, we’ve tracked which companies choose Super Bowl commercials as a time to reaffirm or amplify their CSR commitments, but this year we saw something new.
Sky recently launched its Ocean Rescue campaign to first educate and then change the behavior of consumers around the issue of plastic ocean trash.
In the wake of news that London surpassed its 2017 air pollution limit just five days into the New Year, Ford Motor Company announced a new program in partnership with Transport for London to reduce pollution throughout the city.
Bacardi Limited's 42BELOW vodka brand is launching a new "planet-saving initiative" to address a wasteful byproduct of its vodka: used cocktail lemons.
Business has the opportunity and obligation to advance critical social and environmental issues—and the momentum is undeniable. Regardless of who may be in office, business continues to move the needle on crucial causes.