Bacardi Limited's 42BELOW vodka brand is launching a new "planet-saving initiative" to address a wasteful byproduct of its vodka: used cocktail lemons.
When it comes to communicating impact, there are a number of ways to do it. Creating an impact calculator, sharing data in real time or using social math are just a few tactics. Yet, when it comes to helping donors understand impact, a personal story can go a long way – and the more authentic the better.
Digital is making it even easier to give in the moment. Here are four organizations advancing the real-time giving movement.
As the year draws to a close, we evaluated a years'-worth of corporate social responsibility (CSR) trends to bring you the top 10 trends of 2016.
In 2016, many organizations took the opportunity to redefine what "responsibility" looks like – beyond just material issues or products and services – to what a company's larger role in society could be. We saw moments in time grow into movements, employees roll up their sleeves on sustainability, and technology play a leading role in communicating to consumers.
Company philanthropic efforts over the holidays are nothing new – in fact, many companies have heritage campaigns they've committed to year over year. Yet, each year heralds in new campaigns and innovations to existing efforts and this holiday season is no different.
I’ve just spent an amazing week at COP22 in Marrakech. What I found heartening in this year’s COP experience is the continued resilience of climate negotiators, especially those from developing and small island states as well as the ongoing tenacity of NGOs that work valiantly on mitigation and adaptation efforts around the world. Even more so, I was proud of the business engagement.
This week JetBlue, the U.S. Fish and Wildlife Service and the U.S. Wildlife Trafficking Alliance launched a new educational campaign empowering consumers to "buy responsible" while touring the Caribbean.
Every four years, the U.S. presidential election offers up an opportunity for brands to partake in the political conversation. If a brand chooses to make a statement that is political in nature, it runs the risk of alienating customers and consumers by coming off as “choosing a side” or having an opinion.
Last year, Millennials surpassed Gen Xers as the largest generation in the workforce. They are our managers of today and our executives of tomorrow – and they're changing the face of employee engagement.
Most brands today have figured out that consumers are craving a deeper value proposition when deciding what products to buy. Millennials, especially, are redefining exactly what that means as they strive to be socially and environmentally responsible and balance what is important to them personally, and for the planet at large. So where does cause marketing fit into this equation, and how has it evolved as companies race toward purpose-oriented messages, campaigns and frameworks?
As supply chains become more complex, consumers are in turn becoming more curious about the origins of the products they buy. This is especially true when it comes to the food we put in our bodies. Increasingly, consumers are demanding further transparency from companies – wanting to know where their products come from and what's in them.
In the last 10 years, the number of forcibly displaced people in the world has increased by more than 30 percent -- from 21 million in 2005 to 65.3 million in 2015. In 2015 alone, an estimated 1.8 million individuals became refugees. As the crisis continues to expand, it's all hands on deck as government, coalitions and nonprofits work toward solutions. Recently, we've seen more companies step in to offer desperately needed products, aid and assistance. Here's a roundup of companies involved in the space