In recent years, the refugee crisis has expanded to unprecedented levels, with nearly 1 in 100 people worldwide displaced from their homes. Amidst a widespread perception of federal inaction, companies and NGOs have seen an increasing demand from consumers to step up and do their part to make a difference. In fact, more than two-thirds of consumers cited immigration as a top priority for companies to take the lead on.
Pride Month is a time when a historically marginalized community’s voice takes center stage, in the hopes of finding common ground with opposition, promoting educated dialogue and celebrating progress. This Pride Month, several companies are standing out by supporting the LGBTQ community in a genuine way. Here are four tips to authentically take part in the conversation:
An estimated 8 million metric tons of plastic waste enter the oceans each year, making ocean trash a serious environmental threat to the ecosystem and the many islands that depend on pristine beaches to boost tourism. In the past, organizations have combated the issue by educating tourists and individuals who feel removed from the issue. But now, one partnership is tackling problems on the ground while also addressing the source of the issue.
Air pollution remains an unseen global killer – with nearly 6.5 million deaths a year attributed to pollution we breathe every day – that's four times the amount of people killed on the world's roads, according to The Guardian. In fact, in the U.K. alone, high levels of NO2 cause more than 60 premature deaths a day.
This week, the Cone Communications team headed out to Sustainable Brands in Detroit for four days of conversation around "Redefining the Good Life." From inspirational plenaries to tours experiencing the resurgence of Detroit, the week focused on what a new “good life” could mean – a shift from “better, faster, more” to perhaps a new definition focused on authenticity and mindful simplicity.
2017 will be remembered as the year that corporate social responsibility (CSR) was once again redefined. Although CSR will always be grounded in business operations, the stakes have gotten a lot higher. Companies must now share not only what they stand for, but what they stand up for.
Although mental health has been a taboo topic in the past, over the last year, many companies have started to tackle wellness in a more holistic way. Just last month, Kaiser Permanente debuted an ad featuring a surprising spokesperson for mental health: Stephan Curry. This May, for Mental Health Awareness Month, one more unexpected voice is jumping into the wellness conversation.
With the complex challenges facing businesses today, it’s not uncommon for them to go beyond company walls in search of real-world solutions. Now, one company is opening its doors to all types of innovators from different walks of life to create a product that meets the needs of a diverse set of consumers.
Last week, sustainability leaders from around the world gathered at the Ceres Conference in San Francisco to compare notes and strategize about how to tackle some of our most pressing challenges – from water scarcity and resource depletion to the mounting impacts of climate change.
Companies with an authentic message and actions that back their beliefs have been successful at voicing their values, however companies afraid of offending consumers with a decisive stance, have faced strong criticism from consumers and media. Now, Heineken’s new issues-charged campaign tactfully addresses the current landscape without alienating individuals on either side of divisive issues – using its brand to promote acceptance across the board.
Increasingly, today’s diverse workforce is looking for employers to provide purpose in the workplace and to help them make a difference at work, at home and in the community. And, for good reason, more companies are taking notice: highly engaged employees are 38 percent more likely to have above-average productivity and 87 percent less likely to leave the organization.
Today marks the beginning of Fashion Revolution Week remembering the Rana Plaza factory collapse, which many deem the deadliest disaster in the history of the garment industry. The tragedy, which took place on April 24, 2013, brought the fashion industry’s supply chain issues to light and sparked a global conversation between companies, consumers and workers.
Over the past several years, many brands have addressed the issue of texting while driving – especially among young drivers.
Companies have stood up for core beliefs with charitable donations, but individuals are also looking to support their values - and many reach for their wallets to do so. One organization realized consumers’ need to demonstrate support via donations and is simplifying the donation process.
Urban resilience is so much more than disaster preparedness—a truly resilient approach is one that is proactive not just reactive. That’s why today more and more companies and organizations are putting resiliency at the forefront of their responsibility efforts.
STEM education remains a hot-button issue as the U.S. continues to fall behind its foreign peers when it comes to STEM job training and preparedness – especially in mathematics – and more and more companies are feeling compelled to do something about it.
After the monumental success of their #OptOutside campaign, REI is again building a groundswell both inside and outside the company.
When it comes to disaster relief, it's all hands on deck – and companies are stepping up in increasing numbers to provide donations, products and services to help those in need. Although some schools of thought may suggest steering clear of in-kind donations, with the right partner these donations can make all the difference on the ground.
As World Water Day approaches this Wednesday, March 22, it is an important moment in time for both individuals and businesses alike to take a step back and reexamine water’s interconnectedness with broader environmental and human rights challenges.