As waste continues to be a trending topic for many companies, consumers and restaurants, the tech industry has stepped in to offer new efficient ways of tackling the issue throughout all levels of the supply chain.
Organizations are now embracing an all-encompassing definition of wellness—moving from just health benefits and workplace insurance policies to a broader mindset of how they can positively impact the psychical, financial, emotional and social wellbeing of employees, consumers and stakeholders.
For the past 8 years, we’ve tracked which companies choose Super Bowl commercials as a time to reaffirm or amplify their CSR commitments, but this year we saw something new.
Sky recently launched its Ocean Rescue campaign to first educate and then change the behavior of consumers around the issue of plastic ocean trash.
Bacardi Limited's 42BELOW vodka brand is launching a new "planet-saving initiative" to address a wasteful byproduct of its vodka: used cocktail lemons.
When it comes to communicating impact, there are a number of ways to do it. Creating an impact calculator, sharing data in real time or using social math are just a few tactics. Yet, when it comes to helping donors understand impact, a personal story can go a long way – and the more authentic the better.
Digital is making it even easier to give in the moment. Here are four organizations advancing the real-time giving movement.
As the year draws to a close, we evaluated a years'-worth of corporate social responsibility (CSR) trends to bring you the top 10 trends of 2016.
In 2016, many organizations took the opportunity to redefine what "responsibility" looks like – beyond just material issues or products and services – to what a company's larger role in society could be. We saw moments in time grow into movements, employees roll up their sleeves on sustainability, and technology play a leading role in communicating to consumers.
Company philanthropic efforts over the holidays are nothing new – in fact, many companies have heritage campaigns they've committed to year over year. Yet, each year heralds in new campaigns and innovations to existing efforts and this holiday season is no different.
I’ve just spent an amazing week at COP22 in Marrakech. What I found heartening in this year’s COP experience is the continued resilience of climate negotiators, especially those from developing and small island states as well as the ongoing tenacity of NGOs that work valiantly on mitigation and adaptation efforts around the world. Even more so, I was proud of the business engagement.
This week JetBlue, the U.S. Fish and Wildlife Service and the U.S. Wildlife Trafficking Alliance launched a new educational campaign empowering consumers to "buy responsible" while touring the Caribbean.
Every four years, the U.S. presidential election offers up an opportunity for brands to partake in the political conversation. If a brand chooses to make a statement that is political in nature, it runs the risk of alienating customers and consumers by coming off as “choosing a side” or having an opinion.
Last year, Millennials surpassed Gen Xers as the largest generation in the workforce. They are our managers of today and our executives of tomorrow – and they're changing the face of employee engagement.