Earth Day has grown exponentially in the past 45 years, from 20 million Americans who took to "streets, parks and auditoriums to demonstrate for a healthy, sustainable environment" in 1970 to the 1 billion participants in 192 countries who participated on Wednesday. Beyond individual action, companies are also showing their support for the environment through Earth Day campaigns. Here are a few that caught our eye:
- American Eagle Outfitters is doing its part to reduce, reuse, recycle and repurpose through a new partnership with Brad Pitt's nonprofit Make It Right. The retailer will be offering 20 percent off a new pair of jeans to each person who brings in an old pair of denim. The material from donated items will then be recycled into insulation for Make It Right's affordable and sustainable housing units.
- Rovio Entertainment, the makers of the Angry Birds mobile game, is making raising awareness for climate change fun through a new Earth Day level on the Angry Birds game. Last year's partnership with Prince William's United for Wildlife conservation game attracted 10 million game sessions.
- Through April 30, Virgin America is offering flyers the ability to offset the impact of their travel using Virgin's onboard seatback entertainment system. For each passenger who offsets the footprint of his or her flight, Virgin America will make a matching donation to Carbonfund.org Foundation and NatureBridge. Virgin America reports that since 2008, more than 15 million pounds of CO2 have been offset through the program.
- H&M is celebrating Earth Day by offering an incentive for consumers to take part in its Garment Recycling Initiative by doling out 20 percent off coupons for consumers who bring in unwanted clothing to donate. This comes on the heels of H&M's Conscious Exclusive Collection launch featuring materials such as "hemp, organic linen and organic leather."
What Earth Day campaigns grabbed your attention this year? Let us know on Twitter using the hashtags #ConeCSR and #Earth Day.