By: Amanda Peterson, Intern
Every year in the U.S., the parents of an estimated 15,780 children hear the devastating news that their child has been diagnosed with cancer. Thankfully, due to advancements in treatment options, the survival rate of childhood cancer is now more than 80 percent.
These advancements would not be possible without consistent research into better cures and treatments. However, the federal government dedicates less than four percent of its total annual funding for cancer research to childhood cancer. This makes fundraising efforts from companies even more significant. This National Childhood Cancer Awareness Month companies across industries are rising to the occasion, using innovative campaigns to raise funds for this important cause.
Hyundai Hope on Wheels (HHOW) is celebrating its 20th year in the fight against pediatric cancer and embarking on a nationwide tour in honor of Childhood Cancer Awareness Month. The foundation aims to award $14.1 million to 38 researchers bringing total giving to $145 million. HHOW will visit children’s hospitals across the country and conduct its signature Handprint Ceremony, where children on the frontlines of the disease will place colorful handprints on a white Hyundai Santa Fe.
Northwestern Mutual* continues to raise awareness and funding for the fight against childhood cancer. This year’s campaign taps into the power of friendship. The company launched a digital friendship bracelets platform to call on people to create and share bracelets to raise funds for childhood cancer. For every digital bracelet created, Northwestern Mutual will donate $1 to Alex’s Lemonade Foundation to fund research to find better treatments and cures for childhood cancer.
Aflac will deliver My Special Aflac Ducks, a robotic duck designed to help children and families cope with their cancer diagnosis, throughout the month of September. Aflac plans to distribute the ducks nationwide to children between the ages of 3 and 13. Country singer Chris Young and Chase Bryant also participated in a preview of the My Special Aflac Duck for a group of children with cancer in Nashville.
Rovio Entertainment Corporation, creators of the well-known “Angry Birds” game, partnered with Imagine Dragons to launch Angry Birds x Imagine Dragons, an in-game event playable in Angry Birds Match through the end of the September. The event benefits the Tyler Robinson Foundation, a nonprofit dedicated to help families affected by pediatric cancer.
We at Cone look forward to the day when no child is diagnosed with cancer and we applaud companies taking strides to make that day a reality.