2018 was the year we saw companies really accelerate their work to increase inclusivity and accessibility. From Braille lunchbox love notes to adaptive controllers, more companies made sure their products and services could be enjoyed by all, regardless of disability. Now, an early-player in the adaptive clothing space is taking its commitment one step further – helping kids feel more comfortable and included on a day meant for tricks and treats.
Last week, Target* announced its newest line of adaptive clothing – this collection features Halloween costumes for kids with disabilities. The line, part of the Hyde and Eek! Boutique, includes four disability-friendly costumes – two aimed at children who use wheelchairs and two costumes featuring sensory-friendly features and materials meant to help kids with sensitives. The designs, including a princess, pirate, unicorn and shark, range from $20 to $45 and include features such as wheelchair covers, flat seams, no tags and options to remove hoods and other attachments. A Target spokesperson told CBS News the genesis for the line, saying “Based on the response to our Cat & Jack adaptive apparel and Pillowfort sensory-friendly home items, we know that design details can have a huge impact. We're now bringing that spirit of inclusivity to our new Hyde and Eek! Boutique kids' adaptive Halloween costumes, which we hope will bring more ease and joy to our guests' everyday lives.”
Target’s latest line not only helps make the Halloween holiday a little easier and a lot more fun for kids with disabilities, but is also a strong signal from the retailer that all are welcome in the Target community. As brands start to unpack what it truly means to be both inclusive and accessible, we’re sure to see more innovations and messages that help all individuals feel included and supported.