Cause Marketing Hits The Books For Back-To-School

As millions of children start to hit the books, companies are getting in the back-to-school spirit with cause marketing efforts. This year, companies are supporting a variety of causes from bullying and education to hunger and child health and wellness  – all with the goal of equipping America's youth with the tools to succeed, both inside the classroom and out.

Here's a sampling of some of this year's back-to-school cause marketing efforts:

  • Office Max is partnering with AdoptAClassroom.org for the seventh year in a row to bring "A Day Made Better" to life. The campaign, rooted in the belief that teachers shouldn't have to spend their own disposable incomes on supplies for school, surprises 1,000 classrooms with $1,000 in school supplies. Consumers can nominate their favorite teachers or local schools through an online nomination portal.
     
  • Sears is tackling bullying head-on with its "Team Up To Stop Bullying" campaign. Consumers can support the effort by entering a sweepstakes to win one of three Kardashian KollectionTM-signed jeans or purchase a $5 denim sport bag, both of which trigger a $1 donation to "Team Up To Stop Bullying." The retailer has also partnered with Dockers to offer free anti-bullying kits to schools. According to the Cause Marketing Forum, Sears started "Team Up To Stop Bullying" in 2013, convening more than 70 anti-bullying nonprofit organizations.
     
  • KIA Motors has joined forces with DonorsChoose.org to support high-need public schools across the U.S for the second year in a row. Through the car manufacturer's "Double Your Impact" matching donation program, consumers can browse Kia's dedicated DonorsChoose.org webpage and contribute to local Kia dealers' community school improvement efforts. Since its launch in August, the program has already provided more than $386,000 to public schools, reaching more than 120,000 students.


What back-to-school cause marketing efforts have caught your eye? Let us know on Twitter using #ConeCSR.

 

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