Blog Action Day is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking discussion around an issue of global importance. The 2009 topic is climate change.
Is climate change today’s Y2K? A hyped-up, get-on-the-bandwagon cause that is misguiding our limited attention and dollars? Or, is it the struggle of our generation which will be the root cause of expanding poverty and political instability? We know it’s the latter, so how can any of us make a difference and ensure consumers see it with the same urgency? It’s our responsibility to go beyond the numbers, beyond 350 parts per million, to inspire people to believe that they too can have an impact on something that feels so big and intangible.
The threat is real, the science is in, and we must change our perspective and our actions. As consumers, we need to rethink how we consume - from the products we buy for our kids to the investments we make in our homes. As marketers, we need to build the case for urgent action. Our new sense of pragmatism with the economy is today's opportunity. If cost savings is the driver, let it reign. Whatever it takes to make a difference for planet Earth.