Boston Strong

“Right on Hereford, left on Boylston” isn’t just the route of the epic Boston Marathon. For many of us at Cone Communications, it’s the path we walk every day into the office. And so the cruel and senseless events of Marathon Monday hit incredibly close to home. 

As the situation continues to unfold today in Boston and in surrounding communities, it is with heavy hearts that we think of the people who lost their lives. We think of the injured, many facing long roads to recovery. We think of our city, perhaps forever changed but always Boston Strong. 

We are still very much in the grips of these tragic events, but opportunities to help are beginning to emerge. For those in Boston and around the world who would like to offer support, here is a short list of ways to help:

  • The One Fund Boston, Inc: Immediately following the bombings, Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino announced the formation of The One Fund Boston. The fund, spurred by a $1 million commitment from John Hancock, will raise money to help those families most affected by Monday’s tragic events.
     
  • New England Patriots Charitable Foundation Donations: In reaction to Monday’s news the Kraft Family announced it would match donations up to $100,000 to support Boston Marathon victim recovery. Donors are encouraged to make a donation to the New England Patriots Charitable Foundation and note “Boston Marathon” in the message field; all donations and matching funds will be contributed to The One Fund. 
     
  • Technology Underwriting Greater Good (TUGG): This Massachusetts-based organization traditionally funds social entrepreneurship projects in New England but is pausing its usual fundraising efforts to raise relief money for those impacted by Monday’s bombings. The funds will be “focused towards providing assistance to the victims and their families.” According to Time.com, TUGG is covering all administrative and credit card fees so that 100 percent of donations can go to those in need.
     
  • Rue La La “Honoring Boston”: Boston-native company Rue La La is showing support for its hometown with the limited edition “Honoring Boston” t-shirt. All net proceeds from the shirt will go to the Emergency Medicine Fund at Massachusetts General Hospital, which supports the patients and families affected by the Boston Marathon tragedy. Rue La La will also be waiving standard shipping fees on this item. 
     
  • The Richard Family FundSt. Marks Area Main Street and the Center for Civic Media are coordinating an effort to provide support to one of the hardest hit families by the Marathon bombings. 8-year old Martin Richard was one of three casualties as a result of this horrific event, while his younger sister and mother both remain severely injured. The fund has already raised more than $20,000 to provide medical and memorial support to the family. 

Back to Insights