Today, more than ever before, it is important for nonprofits to stand out among their peers. Like their corporate counterparts seeking to compete in the marketplace, nonprofits are increasingly looking to build their brands. One of the most effective ways for a nonprofit to differentiate itself is with a strong tagline that complements the organization’s name and communicates the unique service and value it offers to the community.
Currently there is not much out there in the way of guidance for nonprofits looking to strengthen their brands with effective taglines. In effort to address this need, Nancy Schwartz from Getting Attention will be issuing a report in early 2008 highlighting trends, best practices and tips for enhancing and developing taglines for nonprofits.
Please take a few minutes to complete her short survey, which will help to inform her Getting Attention Tagline report. All survey respondents will receive a free copy of the survey when it is released.
-Caryn B. Lazaroff, Former Senior Insights Associate