Burger King

Burger King Offers Meat-Free Whopper to Entice New Fans

This week, Burger King announced that it will be partnering with plant-based startup Impossible Burger to offer the Impossible Whopper. The new Impossible Whopper will be a plant-based alternative to the original Whopper, and unlike traditional veggie burgers, is designed to mimic the look and texture of meat when cooked. And while the move will certainly appeal to vegan and vegetarian diners, Burger King is also hoping the burger will tempt meat-eaters who simply want an alternative to a traditional burger.