Nonprofit Marketing

What's Trending In CSR? A 2015 Roundup

The growing and urgent rallying cry from people around the world to address critical global issues reached a fever pitch in 2015. From star-studded events like the Global Citizen Festival (headlined by Beyoncé, Coldplay, Stephen Colbert and others to take a stance against poverty), to the hundreds of thousands of individuals who took to the streets just two weeks ago at 2,300 separate climate marches, there's no denying a heightened level of awareness, activism and enlightenment around the world's acute social and environmental issues.

Holiday Cause Marketing Goes Digital in 2015

Cause marketing during the holiday season is nothing new. Companies have long realized the power of appealing to consumers' hearts and wallets to break through the holiday clutter. Although this year is no different with dozens of campaigns in the marketplace, there is a new twist on conventional efforts. Companies and nonprofits are moving beyond the shopping transaction and engaging consumers to spread even more good cheer with digital activations.

#GivingTuesday Harnesses Social Media To Drive Online Donations

In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do and what they have actually done.

Lessons From Movember: How To Motivate Millennial Men With Cause Marketing

Men across America are chucking their razors during the month of November, but it's more than just a fashion statement, it's a declaration in support of men's health. Movember is now firmly established as a cause marketing effort with "oomph," and is turning heads as it targets one of the most overlooked segments of shoppers: Millennial men.

New Emoji Empowers Teens to Stop Online Bullying

With teens spending an average of nine hours a day interacting with media, especially social media, it's no surprise online bullying has become a rampant issue. In fact, more than 40 percent of teens have reported being bullied online and nine-in-10 who have witnessed online bullying have done nothing to stop it. Organizations are doing their part – harnessing hashtags and teen think tanks to brainstorm solutions and encourage youth to take a stand against online bullying. Cartoon Network's "Stop Bullying: Speak Up" campaign and Coca-Cola and DoSomething.Org's recent "Happiness Hackathon" are great examples. Now, a new PSA campaign just launched that make the issue emotionally compelling and easy for teens to take action against online bullying as it happens.

New Cone Research Confirms Millennials More Engaged in CSR, But That’s Not All

As business leaders from across the globe convene in New York at Climate Week, the United Nations Sustainable Development Summit and Clinton Global Initiative to solve some of the world’s most pressing social and environmental issues, many look to the Millennial generation as the nation’s growing influencers and social champions. And although Millennials are universally more engaged in corporate social responsibility (CSR) efforts, that’s not nearly the end of the story.

United Nations Takes over Social Media with #ShareHumanity Campaign

Millennials, more than the average American, see social media as an avenue for change. With nearly three-quarters of Millennials saying they use social media as a platform to talk about issues they care about (vs. 52% U.S. average), this audience is primed to participate and raise awareness online. So how do you motivate millions of Millennials to take online action?

Harnessing Digital to Motivate for action/2015

Leading up to this year's UN General Assembly in September and UN Climate Change Conference in December, action/2015 has made a goal to ensure leaders set and fund ambitious goals to tackle some of the world's most pressing issues. To do this, the coalition of more than 1,600 organizations looks to amplify its voice by harnessing the power of both digital and celebrities to motivate the masses to action.

Red Nose Day Crosses The Pond, Raises Funds Through Humor

While the urgent support needed for many social and environmental issues is no laughing matter, sometimes a dose of humor is just what is needed to motivate people to support important causes. This is the lesson learned from the U.K.'s #1 television fundraising event, which over a span of thirty years has raised more than $1 billion in donations. For the first time ever, the event will be taking over American televisions screens for a major fundraising affair.

WWF Taps Hottest Trend To Fundraise Via #EndangeredEmoji Campaign

Emojis are all the rage in social media and texting. Now, you can download a custom emoji keyboard of your favorite fast food snack or even order a pizza just by tweeting a pizza emoji. Until recently, emojis have been relegated to funny text conversations and shorthand exchanges, but that all changed this week when the World Wide Fund for Nature (also known as the World Wildlife Fund) launched #EndangeredEmoji.

Fitbit’s Celebrity Challenge Promotes Healthy Competition To Benefit AHA

Apps have been all the rage in the social impact world recently. We've reported on apps that trigger donations when you wash clothing or run a mile, and others that pause your text conversation while driving or help you make responsible purchasing decisions. The newest effort harnesses app technology to pit celebrities against each other in a competition to raise money for a cause, while reinforcing healthy lifestyles.

Share Our Strength Turns From Shake Shack Beneficiary To Investor

We said it before and we'll say it again: The traditional corporate-nonprofit partnership model is no more. Partnerships are constantly changing and expanding, with new roles, dynamics and opportunities cropping up as organizations push the boundaries of what's possible. The newest example comes when Share Our Strength and Shake Shack found their longstanding relationship flipped on its head.

Stella Artois And Water.Org Partner To “Buy A Lady A Drink”

Access to clean water is one of the world's most pressing issues. Even as water flows freely from taps in developing countries, woman around the world spend a combined 200 million hours every day collecting a few gallons for their families. Like many social issues facing developing countries, it is hard for Americans to understand the magnitude of such a crisis and what they can do to help. The newest campaign from Water.org and Stella Artois does just that through a combination of impactful storytelling and a simple call to action.

#GivingTuesday Harnesses Social Media and “Selfies” to Promote Holiday Donations

The term "shop till you drop" is never more fitting than during the holidays. But fast on the heels of Black Friday, Small Business Saturday and Cyber Monday is a new movement that's gaining traction. The first Tuesday after Thanksgiving is getting a new look, drawing the focus away from giving presents and more on giving back - all while harnessing social media to spread the word.

Make-A-Wish Foundation Shines “Bat-Signal” On Beneficiary Stories

Over the last week, there was no escaping the heartwarming story of Batkid, also known Miles, the five-year-old boy who bravely fought cancer and then turned his sights on fighting crime in Gotham City. As social networks lit up at unprecedented levels to show support, the Greater Bay Area Make-A-Wish Foundation demonstrated the power of storytelling and impact when told through the eyes of a young boy.