Save Money. Live Better. Go Local?

Walmart, the national retailer whose name is synonymous with low prices, wants to add another l-word to its identity: local. Some might see this as an inherent contradiction - local almost always means more expensive. But Walmart executives are not giving up on being a cost leader just yet. "We can get chili peppers from Florida all day long, but at the end of the day that is not necessarily the best model for us,” says Darrin Robbins, Walmart’s senior manager of produce, in The Wall Street Journal. “I’m going to pay a higher price in Ohio for peppers, but if I don’t have to ship them halfway across the country to a store, it’s a better deal.”