Turning a Crisis into an Opportunity

The Penn State child sex abuse scandal has dominated everything from mainstream news headlines, to sports talk shows, to even everyday conversation. The focus of this dialogue has largely been on how much the university has and may continue to suffer as a result of the scandal. But is it possible this crisis could be a potential opportunity for the Penn State brand to emerge better and stronger because of it?

To answer that question, check out "The Business of College Sports" blog for my thoughts on three reputation-management strategies for Penn State to successfully emerge from this crisis.

The Penn State Scandal: Crisis as Opportunity

--Jamie Singer, Senior Account Executive

 

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