It’s 8pm. Do you know what your children are watching? Or your friends, your neighbors or your co-workers for that matter? Beginning Monday, there’s no need to worry because there’s a strong chance it’s something good.
For two weeks, major networks including ABC, NBC, CBS, FOX, Disney, CNN and more will unite in the Entertainment Industry Foundation’s “I Participate” campaign to flood the airwaves with do-good messages. Dozens of popular shows - from sitcom to reality, from The Office to Dr. Oz - will infuse their regular programming with relevant messages about volunteerism and giving back to the community. The diversity of shows will reach multiple audiences with do-gooder messaging that would be hard to achieve without the collective effort.
Some will weave the message into scripts, others will feature celebrity PSAs or promotional graphics and voiceovers, but in any case, the effect is sure to reverberate. As Evan Hochberg, national director of community involvement at Deloitte (Cone client), said in his recent op-ed in the Chronicle of Philanthropy, “When Steve Carell and his co-workers on The Office are touting volunteerism, it's fair to say we have reached a tipping point in the service movement.”
And it’s not just TV that is setting out to inform and inspire. USA Today and the Huffington Post both launched new platforms this week that provide a forum for stories and discussions that motivate and uplift. And yesterday, the blogosphere came together for another annual Blog Action Day to address climate change, hoping to spark attention and discussion of the global issue.
See which of your favorite shows will incorporate volunteer messages next week, and as you watch, consider: Did the messages stand out? Enhance or interfere with the show? Resonate with you? Inspire you to do more? Come back and share your thoughts.