This week at the Sustainable Brands in San Diego, companies from all over the country gathered to talk about CSR. The conference was filled with leaders from some of the most respected companies in the world, a slew of socially conscious start-ups and representatives from NGOs working throughout the globe. As CSR professionals, this is one of the few conferences in which people don't spend any time explaining CSR to other attendees – it's understood, it's embraced and it's celebrated at Sustainable Brands.
That being said, sometimes it's important to take a step back and ask the most basic question: Why is CSR important? Cone created a social media discussion using the hashtag #WhyCSR to prompt this question throughout the week, and below we've listed some of our favorite Tweets. To learn more about the discussion, you can watch this quick video interview at Sustainable Brands with Cone's Whitney Dailey.
Maggie Stuckey at The Arbor Day Foundation, a nonprofit focused on conservation and education around one of our most valuable resources: trees. @Cone #whyCSR? We're stewards of the land only 4 now. Someone came before us; someone will follow. This is our time!
WeSpire (formerly Practically Green), an organization focused on employee engagement around sustainability: To bring the best minds/hearts/ideas/innovation to solve world's problems! MT @Cone: #CSR #SB14sd #whyCSR
Gabe Chesman, Social Media Lead at CSRWire, one of the leading voices in the CSR public relations space: #CSR is helping to develop better biz practices, smarter consumers & innovation across several sectors #whyCSR #SB14sd @Cone
From public policy to innovation to solving societal problems, the "why” of CSR was ever-present this week. Though the answers were as diverse as the tweets above – one thing is consistently clear: Businesses continue to prove the value of CSR to people, the planet and the bottom line.
-Simon Bowers, Senior Account Supervisor, CSR/Sustainable Business Practices