Corporate Communications

National Geographic Fights Single-Use Plastic on all Fronts

Plastic pollution has become a trending topic over the past year. Companies have partnered with environmental organizations and nonprofits to upcycle plastic pollution, they have joined coalitions and launched a new initiative to address their supply chains – diverting plastic waste from our oceans. Plastic waste is such a critical issue, it was even the theme of this year’s Earth Day. With stakeholders from all industries working to decrease the impact of plastic pollutants, National Geographic kicked-off a multifaceted campaign leaning on its aptitude for storytelling in the hopes of reducing global reliance on single-use plastics.

Aspiration vs. Operations: Purpose-Driven Starbucks Stumbles on Implicit Bias in Stores

Starbucks has been under a harsh spotlight over the past week as attention focuses on a Philadelphia store manager's decision to call police to remove two black men, resulting in them being handcuffed and led from the store. They had been sitting quietly for no more than a minute or two, waiting to start a meeting. One of the men asked to use the restroom. The manager indicated that a purchase was required to do that or to sit in the store. When the men declined to buy anything immediately and declined to leave, the manager called police.

North Face Shares Climate Beneficial Supply Chain Innovation at the Product Level

During 2017 there has been increased focus on the Sustainable Development Goals and how companies can lead the charge. Many companies are working to improve their supply chains, but rarely share the progress with consumers at the product level. Recently, one company was able to create a supply chain innovation and design a product that shares the initiative with consumers in an easy, accessible way.

What’s Trending in Specialty Food: Five Takeaways from the Summer Fancy Food Show

Recently, Cone Communications attended the Specialty Food Association’s Summer Fancy Food Show, the largest specialty food industry trade event in North America, to get a look at the latest innovations from food companies around the world. The event brought together more than 2,600 exhibitors from around the globe who featured more than 180,000 specialty food and beverage products.

Three Companies Leveraging World Water Day to Amplify Water Commitments

World Water Day took place on Wednesday March 22 and aimed to bring awareness to the global water crisis. Based on the multitude of campaigns, it’s clear that companies are taking note and are motivated to make a difference in the global fight to protect our most precious natural resource.