Achieving gender equality has been a hot topic of global conversation recently...
This Sunday, while 111.9 million viewers tuned in to watch the Broncos battle the Panthers on the field, cause marketing once again caught our attention between plays during the commercial breaks.
According to this year’s Cone Holiday Trend Tracker, most Americans (71 percent) are motivated to purchase cause-related gifts this season because they want to introduce a cause they care about to others.
I returned last week from the Institute for International Research “Future Trends” conference in Miami with a welcome message for this holiday season – the more you give, the more you get.
It will come as no surprise to corporate executives that “cause” has gone mainstream. We have seen evidence of this recently in our 2007 Cone Cause Evolution Survey, where a shocking 30 percent drop in “word of mouth communications about a product or company after hearing about a company's commitment to social issues” was reported.
I cannot tell you how many times I am asked for statistics to support the business case for cause and corporate responsibility, outside of our own.
Doesn’t a long-lasting, low-cost, anti-malarial bed net that can be manufactured AND sold in Africa seem like a good idea?
There is more proof that the hormone Oxytocin is an important factor in social behavior - and more specifically, giving.