Our take on how brands stood out in the sea of toys at Toy Fair 2017 with licensed toys
An increasing number of brands are choosing to amplify their commitment to company values and promote diversity and acceptance. The beauty industry especially is dedicated to breaking stereotypes and creating inclusive campaigns that encourage consumers to fearlessly express their true selves, regardless of gender, race, or religion. This week, one of the biggest names in beauty took a stand and revealed their own plan to foster acceptance.
For the past 8 years, we’ve tracked which companies choose Super Bowl commercials as a time to reaffirm or amplify their CSR commitments, but this year we saw something new.
I am a huge fan of Dove's Campaign for Real Beauty. I find it refreshing that the campaign is meant to challenge stereotypes, "to celebrate the diverse, the healthy, the real, the truly beautiful."