Insights from Cone
As we enter the biggest charitable giving time of the year, companies are embracing the holiday spirit with an eye toward the greater good. But, even during this time of generosity, cutting a check alone isn’t going to cut it. According to the 2013 Cone Communications/Echo Global CSR Study,only 7 percent of global citizens believe donating cash or products is the priority way companies should address pressing, complex social and environmental issues.read more
Corporate cause marketing around the breast cancer issue seems to be fading for the first time in 20 years.
Although shoppers have been inundated with pink products recently, this year marks a turning point, with fewer breast cancer cause marketing programs in the market versus last year. As a pioneer in developing cause marketing programs for companies, we believe this is a result of a variety of factors, from increased scrutiny of campaigns and nonprofit partners to consumer desensitization to the cause. But with no cure on the horizon, there's still room for authentic and effective support of breast cancer awareness and research.read more
Companies have long embraced corporate support of social and environmental issues to build brand relevance and consumer support; but today, marketers must evaluate new audiences as part of their efforts to create meaningful social impact. Among those new audiences are multicultural consumers – particularly Hispanics and African Americans, who, according to the 2013 Cone Communications Social Impact Study, are the driving forces behind the evolution of cause to more robust social impact.read more
Ever since cause marketing broke onto the scene in the early 1980s, corporations have realized and embraced the brand-building power of supporting social and environmental issues, from breast cancer research to recycling.read more
As we head down the home stretch of the 2013 hurricane season (remember last year’s late-season surprise, Sandy?), and with California wildfires and Colorado flooding still impacting communities, there’s no better time than now for companies to assess their disaster response strategies.
From Hurricane Sandy to the Ya’an Earthquake, it doesn’t take much when disaster strikes to change a person’s world forever.
The need for companies to address social and environmental issues is real and urgent, yet in the face of unexpected destruction, the mandate for company involvement becomes especially important.read more
Corporate Social Responsibility (CSR) is seemingly everywhere these days — in the media, on store shelves, in classrooms, even on Wall Street, where impact investing continues to gather interest and momentum. Formerly the niche passion of a few crunchy companies and the hardcore wonks and activists who loved them, CSR has now become, indisputably, a mainstream must-do. As companies increasingly get involved in tackling societal issues, bringing more and more resources and assets to the table, the need to focus on tangible results is more important than ever. It’s time for a new, impact-driven approach.
Rising economies such as those in Brazil, China and India are undeniably growing global powerhouses with combined GDPs (plus Russia) expected to exceed those represented by the G7 by 2050.
As business booms, the spotlight on pressing issues, including human rights, education and wealth gaps, shines ever brighter. With societal and environmental needs both poignant and urgent, all eyes are on multinational corporations to play a role in addressing critical issues where government cannot or has not.read more