Cone’s dedicated Research & Insights team continuously monitors new and developing trends to provide you with cutting-edge innovations, need-to-know best practices and compelling insights in the marketplace.
An increasing number of brands are choosing to amplify their commitment to company values and promote diversity and acceptance. The beauty industry especially is dedicated to breaking stereotypes and creating inclusive campaigns that encourage consumers to fearlessly express their true selves, regardless of gender, race, or religion. This week, one of the biggest names in beauty took a stand and revealed their own plan to foster acceptance.
As waste continues to be a trending topic for many companies, consumers and restaurants, the tech industry has stepped in to offer new efficient ways of tackling the issue throughout all levels of the supply chain.
Organizations are now embracing an all-encompassing definition of wellness—moving from just health benefits and workplace insurance policies to a broader mindset of how they can positively impact the psychical, financial, emotional and social wellbeing of employees, consumers and stakeholders.
For the past 8 years, we’ve tracked which companies choose Super Bowl commercials as a time to reaffirm or amplify their CSR commitments, but this year we saw something new.
Sky recently launched its Ocean Rescue campaign to first educate and then change the behavior of consumers around the issue of plastic ocean trash.
In the wake of news that London surpassed its 2017 air pollution limit just five days into the New Year, Ford Motor Company announced a new program in partnership with Transport for London to reduce pollution throughout the city.
Bacardi Limited's 42BELOW vodka brand is launching a new "planet-saving initiative" to address a wasteful byproduct of its vodka: used cocktail lemons.
Business has the opportunity and obligation to advance critical social and environmental issues—and the momentum is undeniable. Regardless of who may be in office, business continues to move the needle on crucial causes.
When it comes to communicating impact, there are a number of ways to do it. Creating an impact calculator, sharing data in real time or using social math are just a few tactics. Yet, when it comes to helping donors understand impact, a personal story can go a long way – and the more authentic the better.
Digital is making it even easier to give in the moment. Here are four organizations advancing the real-time giving movement.
In 2016, many organizations took the opportunity to redefine what "responsibility" looks like – beyond just material issues or products and services – to what a company's larger role in society could be. We saw moments in time grow into movements, employees roll up their sleeves on sustainability, and technology play a leading role in communicating to consumers.
Although the concept of recycling is nothing new to Americans, the U.S. recycling rate still hovers around 34 percent. And even with numerous campaigns to encourage Americans to recycle – from clearer labels to efforts to make recycling hip – the issue still plagues companies and consumers alike.
Company philanthropic efforts over the holidays are nothing new – in fact, many companies have heritage campaigns they've committed to year over year. Yet, each year heralds in new campaigns and innovations to existing efforts and this holiday season is no different.
Humans make more than 30,000 decisions every single day but can brands influence individuals to make the right ones? Now, beer, wine and spirits company, Diageo, is attempting to do just that through a new VR experience called, "Decisions."
The newest in a slew of technology helping consumers make responsible purchasing decisions hit headlines this week with the launch of DoneGood, a Google Chrome and Firefox extension that gives suggestions of ethical and sustainable alternatives every time consumers shop on online.
I’ve just spent an amazing week at COP22 in Marrakech. What I found heartening in this year’s COP experience is the continued resilience of climate negotiators, especially those from developing and small island states as well as the ongoing tenacity of NGOs that work valiantly on mitigation and adaptation efforts around the world. Even more so, I was proud of the business engagement.
This week JetBlue, the U.S. Fish and Wildlife Service and the U.S. Wildlife Trafficking Alliance launched a new educational campaign empowering consumers to "buy responsible" while touring the Caribbean.
For many consumers, the refugee crisis, impacting 65.3 million people worldwide, can seem like a distant issue. It can be hard to grasp the nearly 34,000 people forcibly displaced every day, many living in or around refugee camps or areas of strife.
Every four years, the U.S. presidential election offers up an opportunity for brands to partake in the political conversation. If a brand chooses to make a statement that is political in nature, it runs the risk of alienating customers and consumers by coming off as “choosing a side” or having an opinion.
Last year, Millennials surpassed Gen Xers as the largest generation in the workforce. They are our managers of today and our executives of tomorrow – and they're changing the face of employee engagement.
REI made a splash in 2015 with its #OptOutside campaign, closing its doors on Black Friday to give employees the day off to enjoy the outdoors while encouraging consumers to do the same. Now, REI is expanding its #OptOutside message, asking “Will You Go Out With Us?”
Most brands today have figured out that consumers are craving a deeper value proposition when deciding what products to buy. Millennials, especially, are redefining exactly what that means as they strive to be socially and environmentally responsible and balance what is important to them personally, and for the planet at large. So where does cause marketing fit into this equation, and how has it evolved as companies race toward purpose-oriented messages, campaigns and frameworks?
As supply chains become more complex, consumers are in turn becoming more curious about the origins of the products they buy. This is especially true when it comes to the food we put in our bodies. Increasingly, consumers are demanding further transparency from companies – wanting to know where their products come from and what's in them.
In the last 10 years, the number of forcibly displaced people in the world has increased by more than 30 percent -- from 21 million in 2005 to 65.3 million in 2015. In 2015 alone, an estimated 1.8 million individuals became refugees. As the crisis continues to expand, it's all hands on deck as government, coalitions and nonprofits work toward solutions. Recently, we've seen more companies step in to offer desperately needed products, aid and assistance. Here's a roundup of companies involved in the space
As Election Day draws near, the conversation around the upcoming U.S. Presidential election has reached a fever pitch. And although many companies are steering clear of public partisan support, all can agree that encouraging consumers to get out to vote is paramount. Here's a roundup of company efforts to "rock the vote:”
Between Hurricane Hermine tearing up the East Coast earlier this month and the major flooding in Louisiana, disaster preparedness and response has been on the minds of many recently. And with months to go in hurricane season, companies and consumers alike must stay alert. To provide solutions in the moment of disaster and ensure individuals keep safety top of mind throughout the year, companies are launching National Preparedness Month campaigns.
When people think about conserving water at home, they probably first think of turning off the faucet when brushing their teeth or perhaps taking a "navy shower" to reduce personal water usage, but it's not likely that what's for dinner would be top of mind. Yet, the impact of what is on our plates is dramatic. In fact, 92 percent of consumers' water footprint is a result of the water used to produce the food they eat.
In Louisiana, a farmer continues her father’s legacy of growing quality rice, making a living by producing a key ingredient for breakfast cereals enjoyed around the world. Meanwhile, in Sierra Leone, 5,000 smallholder farmers have been trained as beekeepers – which will help families pay school tuition for their children.