Cone’s dedicated Research & Insights team continuously monitors new and developing trends to provide you with cutting-edge innovations, need-to-know best practices and compelling insights in the marketplace.
Increasingly, today’s diverse workforce is looking for employers to provide purpose in the workplace and to help them make a difference at work, at home and in the community. And, for good reason, more companies are taking notice: highly engaged employees are 38 percent more likely to have above-average productivity and 87 percent less likely to leave the organization.
Today marks the beginning of Fashion Revolution Week remembering the Rana Plaza factory collapse, which many deem the deadliest disaster in the history of the garment industry. The tragedy, which took place on April 24, 2013, brought the fashion industry’s supply chain issues to light and sparked a global conversation between companies, consumers and workers.
Over the past several years, many brands have addressed the issue of texting while driving – especially among young drivers.
Companies have stood up for core beliefs with charitable donations, but individuals are also looking to support their values - and many reach for their wallets to do so. One organization realized consumers’ need to demonstrate support via donations and is simplifying the donation process.
Urban resilience is so much more than disaster preparedness—a truly resilient approach is one that is proactive not just reactive. That’s why today more and more companies and organizations are putting resiliency at the forefront of their responsibility efforts.
STEM education remains a hot-button issue as the U.S. continues to fall behind its foreign peers when it comes to STEM job training and preparedness – especially in mathematics – and more and more companies are feeling compelled to do something about it.
After the monumental success of their #OptOutside campaign, REI is again building a groundswell both inside and outside the company.
When it comes to disaster relief, it's all hands on deck – and companies are stepping up in increasing numbers to provide donations, products and services to help those in need. Although some schools of thought may suggest steering clear of in-kind donations, with the right partner these donations can make all the difference on the ground.
World Water Day took place on Wednesday March 22 and aimed to bring awareness to the global water crisis. Based on the multitude of campaigns, it’s clear that companies are taking note and are motivated to make a difference in the global fight to protect our most precious natural resource.
As World Water Day approaches this Wednesday, March 22, it is an important moment in time for both individuals and businesses alike to take a step back and reexamine water’s interconnectedness with broader environmental and human rights challenges.
In 2016, companies made enormous strides in materials innovation. From Patagonia's spider silk jacket to Adidas's biodegradable shoes, organizations are continuously pushing the envelope making their products more sustainable.
At this year’s Jewelry Industry Summit, manufacturers, producers and retailers joined forces to discuss how to advance industry efforts with an eye toward responsible sourcing. Cone had a front seat, with Executive Vice President Lisa Manley taking center stage to talk through the industry’s four biggest areas of opportunity in corporate responsibility.
Companies and other organizations found ways to boldly communicate their commitments to women, building on the already-unstoppable momentum of the day. Here’s a roundup of efforts that caught our eye:
STEM took the spotlight with the release of the “Hidden Figures” film which increased awareness of past gender and racial inequity. The film has not only inspired girls to pursue their interests in STEM but it also encouraged society and companies to address the STEM gender gap that is still present today.
Our take on how brands stood out in the sea of toys at Toy Fair 2017 with licensed toys
An increasing number of brands are choosing to amplify their commitment to company values and promote diversity and acceptance. The beauty industry especially is dedicated to breaking stereotypes and creating inclusive campaigns that encourage consumers to fearlessly express their true selves, regardless of gender, race, or religion. This week, one of the biggest names in beauty took a stand and revealed their own plan to foster acceptance.
As waste continues to be a trending topic for many companies, consumers and restaurants, the tech industry has stepped in to offer new efficient ways of tackling the issue throughout all levels of the supply chain.
Organizations are now embracing an all-encompassing definition of wellness—moving from just health benefits and workplace insurance policies to a broader mindset of how they can positively impact the psychical, financial, emotional and social wellbeing of employees, consumers and stakeholders.
For the past 8 years, we’ve tracked which companies choose Super Bowl commercials as a time to reaffirm or amplify their CSR commitments, but this year we saw something new.
Sky recently launched its Ocean Rescue campaign to first educate and then change the behavior of consumers around the issue of plastic ocean trash.
In the wake of news that London surpassed its 2017 air pollution limit just five days into the New Year, Ford Motor Company announced a new program in partnership with Transport for London to reduce pollution throughout the city.
Bacardi Limited's 42BELOW vodka brand is launching a new "planet-saving initiative" to address a wasteful byproduct of its vodka: used cocktail lemons.
Business has the opportunity and obligation to advance critical social and environmental issues—and the momentum is undeniable. Regardless of who may be in office, business continues to move the needle on crucial causes.
When it comes to communicating impact, there are a number of ways to do it. Creating an impact calculator, sharing data in real time or using social math are just a few tactics. Yet, when it comes to helping donors understand impact, a personal story can go a long way – and the more authentic the better.
Digital is making it even easier to give in the moment. Here are four organizations advancing the real-time giving movement.
In 2016, many organizations took the opportunity to redefine what "responsibility" looks like – beyond just material issues or products and services – to what a company's larger role in society could be. We saw moments in time grow into movements, employees roll up their sleeves on sustainability, and technology play a leading role in communicating to consumers.
Although the concept of recycling is nothing new to Americans, the U.S. recycling rate still hovers around 34 percent. And even with numerous campaigns to encourage Americans to recycle – from clearer labels to efforts to make recycling hip – the issue still plagues companies and consumers alike.
Company philanthropic efforts over the holidays are nothing new – in fact, many companies have heritage campaigns they've committed to year over year. Yet, each year heralds in new campaigns and innovations to existing efforts and this holiday season is no different.