Cone’s dedicated Research & Insights team continuously monitors new and developing trends to provide you with cutting-edge innovations, need-to-know best practices and compelling insights in the marketplace.
The first Earth Day was observed on April 22, 1970, catapulting environmental concerns onto the front page and launching a worldwide movement. Nearly 50 years later, the fight for a clean environment has never been more important, as the consequences of climate change become more evident every day.
This week, sustainable fashion brand Everlane partnered with The New York Times to launch “The Everlane x The New York Times” effort. The campaign, launched in tandem with Earth Month, aims to share the facts around the issue of climate change – and support news organizations that tirelessly work to share that story.
On April 15, 2013, the Boston community changed forever. The unthinkable, violent acts that took place at the Boston Marathon Finish Line were incomprehensible for everyone living in the city and beyond. Bostonians – along with the City of Boston, corporate and nonprofit community – rallied to combat hate by establishing One Boston Day, a day of remembrance for those who lost their lives or were affected in some way.
This week, Burger King announced that it will be partnering with plant-based startup Impossible Burger to offer the Impossible Whopper. The new Impossible Whopper will be a plant-based alternative to the original Whopper, and unlike traditional veggie burgers, is designed to mimic the look and texture of meat when cooked. And while the move will certainly appeal to vegan and vegetarian diners, Burger King is also hoping the burger will tempt meat-eaters who simply want an alternative to a traditional burger.
April 2nd marks 91 days since the year began, and in the U.S. that’s how many extra days it takes working women to earn what their male counterparts did the previous year. Equal Pay Day, celebrated today, on April 2, brings awareness to this pay gap.
Plastic use continues to plague our planet, with 40 percent only being used once before ending up in our landfills, waterways and oceans. The use of plastic in products and packaging has become a critical concern for companies, consumers and other stakeholders alike.
SXSW has always been a hotbed for innovations, announcements and debate in technology, but a rollercoaster year for the industry put a different spin on things at the recent 2019 event. Punctuated by Senator Elizabeth Warren’s proposal to break up the tech giants – and the elaboration she provided during her SXSW keynote – regulation and the economics of tech were front-of-mind for many in attendance. Throughout the conference and subsequent panels, many of which grappled with ethics and technology, questions about regulation continued to trickle through.
Today is World Water Day, an annual international observance created by the UN to advocate for and grow awareness of sustainable management of freshwater resources as a worldwide issue. Despite the world’s technological advances, billions of people still do not have access to clean and safe water.
This week, the Cone and Porter Novelli team was on the ground at SXSW – partaking in the sights, sounds and sessions all focused on driving the conversation in problem-solving around tech, entertainment and culture.
International Women’s Day (IWD), celebrated on March 8, honors the social, cultural, economic and political achievements of women around the world and serves as a call to action for gender parity. This year, companies across industries are coming together to celebrate and advocate for women in ways that will have lasting impacts.
SXSW: the largest gathering of creative minds coming together to drive conversation and engage in problem-solving around tech, entertainment and culture. It’s a jam-packed event of panels among 25 topic tracks, larger-than-life keynotes and truly immersive brand experiences. It can also be, well, overwhelming.
This week, the Cone team headed to the Benevity Goodness Matters conference in Palm Springs, California for more than two days of conversation around imagining what’s next in the world of employee engagement. The conference featured trends, insights and client stories, all focused on how organizations can better rally employees around company focus areas, as well as their personal passions.
Over the years, brands have leveraged Black History Month to create campaigns and activations that celebrate and honor the culture, history and successes of black people. In an era when consumers care about meaningful and Purpose-driven messaging, how do companies commemorate Black History Month without seeming inauthentic?
Every now and then, a cultural phenomenon takes hold – it’s the thing talked about at the water cooler, dinner table and in line for coffee. That’s the case with the television show “Game of Thrones,” which in 2017 set a ratings record when 12.1 million viewers tuned in for its season finale.
Immigration. Climate Change. The White House administration. Today’s political and social environment is ripe for consumer activism. Since the beginning of 2016, one in five Americans have participated in some form of political rally. It’s no surprise that today’s consumer also looks to their brands – from the clothes they wear to the food they eat – with an expectation of accountability.
The demand for organic foods continues to increase at astounding rates. While U.S. sales of organic food and beverages totaled less than $4 billion in 1997, that number is anticipated to hit more than $100 billion by 2025. Yet, supply and demand are not matching up. Even with 5 million certified organic acres of farmland in 2016, this number still represents less than 1 percent of total farmland nationwide. Over the years, we’ve seen many companies take creative approaches to help increase organic farmland in the U.S, from Kashi’s “Certified Transitional” label to brands actually purchasing their own organic farms. Now, a new fund has been created to increase assistance to farmers pursuing organic options.
This week, Ikea announced a new furniture leasing option prolonging the lifecycle of Ikea products. Now, consumers will have the option to lease Ikea furniture and return when it is no longer needed. The furniture giant will then refurbish the items and sell them, extending the use.
Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns. In fact, 17.7 percent of adults watching the game say the ads are their favorite part of the Super Bowl. And like Super Bowls of the past, some of the standout ads from this weekend’s game did more than just promote the latest product.
Stella Artois and Water.org are adding a new level to their multi-year partnership with a new campaign called, “Pour it Forward.”
This past fall, the United Nations’ Intergovernmental Panel on Climate Change (IPCC) released a report on how the world could limit global warming to below 1.5 degrees Celsius above pre-industrial levels – but only after undergoing “staggering transformation.” For companies, this means boldly eschewing “business as usual.” At the World Economic Forum in Davos this week, one company has announced a transformational innovation and has enlisted the help of some of the world’s largest companies to bring it to life.
This week, the current government shutdown officially became the longest on record. With negotiations at a standstill and no clear end in sight, the implications for the 800,000 government workers impacted (not including contract workers) are beginning to set in.
This week, Porter Novelli’s Purpose Practice hit the floor at CES, the world’s largest gathering of consumer technologies, to see the latest at the intersection of tech and Purpose.
Mercy Corps and the International Rescue Committee (IRC) together launched Refugee.Info, a website with a social media component to help refugees and asylum-seekers find the information they need when they arrive in a new region.
In the business world, blockchain is certainly the latest business craze. In fact, a recent study by PwC found 84 percent of surveyed executives said they have at least some involvement with blockchain technology.
Last week, Corona brands announced it will trial 100 percent plastic-free six pack rings. The initiative will start in Tulum, Mexico, at the beginning of the year and expand to the U.K. by 2020. Corona is the first global beer brand to announce the use of sustainable six-pack rings.
This Giving Tuesday, Facebook Gaming launched charity livestreaming so content creators could raise money while gaming – and motivate their viewer fans to get involved.
Reputation, quite simply, is everything. It is painstakingly built and carefully protected, yet, can implode in a moment and take years to reconstruct. Every reputational point matters. Yet, there is one thing that can catapult a company into the hearts and minds of consumers over competitors: Introducing the Purpose Premium.
Over the past year, we’ve seen many brands take activist actions in support of issues close to the company or stakeholders. Whether that’s the Penzey’s Spices CEO note after the 2016 presidential election or Patagonia’s lawsuit against the president, many brands are no longer afraid to wade into contentious topics – including politics. And the latest exmample? Ben & Jerry’s* has launched a new ice cream flavor – just eight days before the United States midterm elections – aimed at celebrating activists who “lick injustice.”
This week, business executives, nonprofit leaders, government officials and issue advocates met in National Harbor, Maryland for the annual 3BL Forum (formerly Commit!Forum). The theme of the conference was again “Brands Taking Stands;” yet this year, companies unpacked if, when and how they take stands so others in the audience could learn from leaders in the field. CEO Shana Deane kicked off this year’s conference by commending the nerve and grit of brands willing to speak up for divisive issues, and how taking a stand has reached new levels.