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Cone Leadership

Finding a group of smart and inspired individuals who are motivated by solving client’s problems in innovative and exciting new ways is not easy. The passion for diving into each challenge is the common thread that runs through our entire company. If there is one thing we have learned, it's that agency culture should never be challenging.



Jonathan Yohannan

Jonathan Yohannan

Executive Vice President

Proves every day that companies can use CSR efforts to drive returns.  Jonathan has worked with brands like Starbucks, where he helped to develop a strategy and communicate ethical sourcing of coffee.  With Nestle Waters he focused on communicating and driving value for the company’s packaging innovation.  With nine years of great work under his belt at Cone, Jonathan continues to live his mission to by helping brands as diverse as Timberland, EMC, TJMaxx and General Mills realize the full potential of CSR and the valuable returns that come with success. Jonathan has a passion for both food and politics. His appetite for politics started at Boston University as an undergrad, but food soon won out. In graduate school, he interned at Guinness Brewing Great Britain and shortly thereafter took a marketing position at Share Our Strength, the nation’s leading anti-hunger organization in Washington, D.C. For four years, he developed cause marketing, licensing deals with corporations like Premium Port Wines, Einstein Bros. Bagel Company and Food and Wine Magazine to raise money to fight hunger. In early 2000, he drove cross country to live in San Francisco and landed a job at Ketchum where he helped reposition the prune as the dried plum (seriously), launched the travel site Orbitz and introduced Glad product innovations. In his spare time, Jonathan is an adjunct professor at Boston University teaching Corporate Communications.

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