Marketing executive

Porter Novelli is a Global Purpose Communications Consultancy that inspires companies, organizations and brands to make a positive social impact. We believe Purpose is more than a mission statement or a commitment of values. Purpose defines an organization’s authentic role and value in society and allows it to simultaneously grow its business and positively impact the world. At Porter Novelli you will find a passionate and diverse group of professionals that values fierce collaboration, embracing imagination, standing up for the right idea and liberating greatness in our colleagues and clients.  

Responsibilities

  • Execute marketing content strategy to showcase the agency’s offerings on owned, earned, and paid channels

  • Contribute and ideate around overall agency positioning on Purpose, with an eye towards elevating the narrative

  • Create robust strategy and manage day-to-day execution of social media strategy and community management of social media channels

  • Maintain and provide input on master agency content calendar

  • Proactively conduct media relations to strengthen the agency’s reputation

  • Assist on external agency communications; write press releases, newsletter content, etc.

  • Execute annual plan for general agency advertising

  • Create marketing and promotional materials- print and electronic

  • Use and maximize marketing tools and software, including back-end website content management system, Google analytics, Act-On, Salesforce, etc.

  • Manage and update agency website and supporting technology

  • Work with Business Development team to convert website traffic to business leads

  • Research appropriate industry-related events for Porter Novelli to participate in; sponsorship opportunities, speaking engagements, conferences, awards, etc.

  • Project-manage aspects of annual research as well as sponsorships 

Knowledge/Skills/Attributes

  • 2-3 years of business or marketing experience

  • Bachelor’s degree in a communications, marketing and/or business discipline

  • Should be a proactive go-getter with the ability to work independently

  • Understanding of the Purpose landscape, including corporate social responsibility, sustainability, social impact and social marketing

  • Comfortable producing written materials such as blog posts, bylined articles or press releases

  • Has both creative and analytical capabilities

  • Media relations writing and pitching experience

  • Website development experience

  • Experience creating marketing collateral and email marketing campaigns

  • Advanced abilities in Microsoft Word and PowerPoint and proficiency in Microsoft Excel

  • Familiarity and technical know-how on social media platforms such as Facebook, Twitter and LinkedIn; knowledge in emerging social media trends and platforms

  • Experience with Salesforce, Google Analytics or website platform technologies is a bonus

  • Ability to serve on project teams, work collaboratively, accept assignments and manage projects to successful deliverables

About Porter Novelli

As the agency that pioneered communications for behavior change, Porter Novelli has origins that are distinctive from any other major player in public relations. Over forty years ago, Jack Porter and Bill Novelli realized that classic marketing disciplines could be reapplied to public relations communications to make a positive social impact on the world. 

Porter Novelli exists to inspire companies, organizations and brands to make a positive impact by creating a collaborative, diverse and inclusive environment designed to drive innovation and liberate greatness in our people, clients and partners. 

Our ambition is simple – to become the most passionately recommended consultancy in the world. If you are a communications professional that shares our Social Purpose values of embracing imagination, collaborating fiercely, digging deeply, standing up for the right idea, liberating greatness and making a positive impact there's a home for you at Porter Novelli—Join Us. 

Please send your resume and cover letter to: Emily.carlucci@porternovelli.com