A 2017 study by Cone Communications revealed that nearly 8 in 10 consumers want businesses to "address important social justice issues."And "63% of Americans are hopeful businesses will take the lead to drive social and environmental change moving forward, in the absence of government regulation."
Nearly eight-in-10 (79%) Americans say they are more loyal to Purpose-driven brands than traditional brands and nearly three-quarters (73%) are more willing to defend them, according to the 2018 Cone/Porter Novelli Purpose Study. The study, examining consumer expectations and behaviors towards companies that lead with Purpose, finds that Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship.
For the seventh year in a row, Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and corporate social responsibility (CSR), will join Sustainable Brands® 2018 (SB’18) as a sponsor. Cone will help lead and facilitate four dynamic sessions taking place over the four-day conference in Vancouver, June 4-7.
Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join the International Crisis Management Conference (ICMC), as a sponsor of the two-day event in Boston April 24-25. The conference will cover the characteristics of a crisis, a framework to manage the life cycle of a crisis and provide training for preparedness professionals.
Whitney Dailey, Vice President of Marketing/Research & Insights at Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join Jeff Senne, Corporate Responsibility Strategy and Implementation Leader at PwC, for a fireside chat at the 4th Annual Cause Marketing Summit on April 12. The one-day event is designed for socially responsible businesspersons and nonprofit professionals aiming to develop compelling communications campaigns and increase employee engagement and retention.
Organizations of all shapes and sizes are facing a newfound imperative to effectively recruit the up-and-coming talent pool knows as Generation Z (Gen Z). Companies are quickly realizing that Gen Z (the pre-teens and teens born roughly between 1996 and 2010) constitute a rare and distinct breed of employee. This demographic has unique values, priorities, and work outlooks as compared to Millennials. The question at hand--how do organizations effectively recruit this new modern-minded worker, estimated to represent 75% of the workforce by 2030?
West Elm evidently has its ear to the wall regarding shopper soft spots. Seven in 10 consumers believe businesses are obligated to help improve issues that may not be relevant to their everyday operations, according to research by Cone Communications. More than three-quarters of Americans will shop with a brand based on its actions.
Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, is pleased to announce it has once again been named to the PR News CSR A-List, which recognizes the top 10 CSR agencies in the country. Additionally, the agency took home awards for CSR Professional of the Year and Media Relations – CSR. The PR News CSR Awards celebrate the very best communicators, agencies and organizations working to make positive changes in the world.
Today, Americans expect businesses to practice corporate social responsibility. This means acting as good citizens. A Cone Communications study published in May found that the majority of Americans both buy from and boycott companies based on their stances on pressing social issues. This has become a much bigger priority for consumers in recent years.
Global public relations leader Porter Novelli (PN) announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy, corporate social responsibility (CSR), social marketing, social impact and brand communications. The launch follows Porter Novelli’s merger with Cone, a leading CSR firm, in February 2017.
From record-breaking marches and protests to devastating generational weather events, to the strength of “The Silence Breakers” who spawned the #MeToo movement, 2017 in many ways transformed how our society works and lives.
We asked top social impact agency professionals to weigh in with their predictions for brand purpose initiatives in 2018. This is the first in a two-part series sharing their insights.Unsurprisingly, three of the trends focused on the importance of companies taking visible and strong stands on socio-political issues.