Eighty-one percent of Gen Z believes they can have an impact on social and environmental issues by using social media, according to the 2017 Cone Gen Z CSR Study: How to Speak Z. The study, surveying Americans ages 13-19, examined this budding generation’s aptitude and attitudes toward company involvement in social and environmental issues – and just how they’re willing to stand up for causes they care about.
During a major disaster like Harvey -- from which the federal government says it will take years to recover -- the most appropriate things for companies to do are to express sympathy and, ideally, offer aid to the victims. That’s because Americans believe businesses should practice corporate social responsibility. A 2017 study by Cone Communications found that 70 percent of Americans expect companies to take action on social challenges, even when they’re not related to their core business functions.
After more than a decade in Boston’s Back Bay, Cone Communications has moved its headquarters to the Seaport, the city’s official Innovation District. The new space works to enhance the collegial nature and entrepreneurial spirit of Cone’s Boston-based staff.
President Trump has made his point of view clear on the Paris climate accord, and so have consumers. Research shows they want non-government entities to take the lead on the issue.
Cone Communications is honored to be the recipient of five Bell Ringer Awards at the 49th Annual Bell Ringer Awards Gala last week.
The Cone Communications study also found Americans are willing to reward or boycott companies based on corporate values.
With CEOs, politicians and foreign leaders continuing to blitz social media denouncing President Donald Trump’s decision to pull out of the Paris climate agreement, some experts are betting a wave of pro-environment advertising directed at consumers is likely to follow.
For the sixth year in a row, Cone Communications will join Sustainable Brands 2017 (SB’17) as a sponsor, helping to lead and facilitate the exciting corporate social responsibility (CSR) conversation taking place over the four-day conference in Detroit on May 22-25.
Seven-in-10 Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations, according to the 2017 Cone Communications CSR Study.
Cone Communications, a public relations and marketing agency, was named a winner at this year’s Holmes Report SABRE Awards. Cone was awarded top honors in the Community Relations category and also received recognition as a finalist in three other categories.
Cone Communications, a public relations and marketing agency, welcomes the addition of one of the industry’s most dynamic content strategists – Christian McGuigan as Vice President, Content Strategy. McGuigan will be responsible for expanding content generation capabilities at the agency across owned, earned and paid channels.
Cone Communications, a public relations and marketing agency, is proud to announce that its CSR focused newsletter, “Prove Your Purpose”, has been recognized as a Top Sustainability Newsletter by Triple Pundit alongside other major publications such as Sustainable Brands and FastCo.Exist, the sustainable business arm of Fast Company magazine.
Emailed newsletters are an ideal option, especially for readers on the run. Read on for our picks, and catch up on the stuff you really care about in 2017.
Cone Communications, a public relations and marketing agency, is honored to announce that it been included in the Institute for Public Relations’ (IPR) Top 10 Research Insights of 2016. The report lists the 2016 Cone Communications Millennial Employee Engagement Study among ten research reports on themes ranging from technological innovation and business transformations to the effect of political content on social media users.
Cone Communications will be heading to Tucson, AZ to participate in the second Jewelry Industry Summit January 29-30. The two-day conference will facilitate an open forum between stakeholders of the jewelry industry on sustainable and responsible sourcing.