Gen Z Sees Social Media Activity As More Effective Than Community Involvement According To New Research By Cone Communications

Eighty-one percent of Gen Z believes they can have an impact on social and environmental issues by using social media, according to the 2017 Cone Gen Z CSR Study: How to Speak Z. The study, surveying Americans ages 13-19, examined this budding generation’s aptitude and attitudes toward company involvement in social and environmental issues – and just how they’re willing to stand up for causes they care about.

Bloomberg: How Not to Tweet During a Natural Disaster

During a major disaster like Harvey --  from which the federal government says it will take years to recover -- the most appropriate things for companies to do are to express sympathy and, ideally, offer aid to the victims. That’s because Americans believe businesses should practice corporate social responsibility. A 2017 study by Cone Communications found that 70 percent of Americans expect companies to take action on social challenges, even when they’re not related to their core business functions. 

Marketing Daily: After CEOs Sound Off, Brands Likely To Advertise Climate Messages

With CEOs, politicians and foreign leaders continuing to blitz social media denouncing President Donald Trump’s decision to pull out of the Paris climate agreement, some experts are betting a wave of pro-environment advertising directed at consumers is likely to follow.

CONE COMMUNICATIONS EXPANDS CONTENT OFFERING WITH HIRE OF PARTICIPANT MEDIA EXECUTIVE

Cone Communications, a public relations and marketing agency, welcomes the addition of one of the industry’s most dynamic content strategists – Christian McGuigan as Vice President, Content Strategy. McGuigan will be responsible for expanding content generation capabilities at the agency across owned, earned and paid channels.

Cone Communications’ “Prove Your Purpose” Recognized As Top Sustainability Newsletter

Cone Communications, a public relations and marketing agency, is proud to announce that its CSR focused newsletter, “Prove Your Purpose”, has been recognized as a Top Sustainability Newsletter by Triple Pundit alongside other major publications such as Sustainable Brands and FastCo.Exist, the sustainable business arm of Fast Company magazine. 

CONE COMMUNICATIONS’ RESEARCH HONORED IN INSTITUTE FOR PUBLIC RELATIONS’ TOP 10 RESEARCH INSIGHTS LIST

Cone Communications, a public relations and marketing agency, is honored to announce that it been included in the Institute for Public Relations’ (IPR) Top 10 Research Insights of 2016. The report lists the 2016 Cone Communications Millennial Employee Engagement Study among ten research reports on themes ranging from technological innovation and business transformations to the effect of political content on social media users.

Bulldog Reporter: Cone Communications Launches #GiveGoodCheer Promoting Holiday Cheer in Boston

Cone Communications, a public relations and marketing agency headquartered in Boston, is harnessing its prime real estate for good this holiday season. For the past week, thousands of busy shoppers can look up to see Cone’s office windows decorated in a massive but simple message: #GiveGoodCheer.