Global public relations leader Porter Novelli (PN) announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy, corporate social responsibility (CSR), social marketing, social impact and brand communications. The launch follows Porter Novelli’s merger with Cone, a leading CSR firm, in February 2017.
We asked top social impact agency professionals to weigh in with their predictions for brand purpose initiatives in 2018. This is the first in a two-part series sharing their insights.Unsurprisingly, three of the trends focused on the importance of companies taking visible and strong stands on socio-political issues.
No one can pinpoint the exact moment that Black Friday got out of hand. Camping out in tents overnight for deals on electronics? Probably. Trampling people to get in to a Target? Definitely. And don't discount how much mobile preferences have played in this change.
It’s fascinating hearing the paths people take to work in the field of social impact. There’s always a journey. There’s always a story.
Cone Communications, a public relations and marketing agency, and its client Timberland, were recognized as a winner at this year’s Holmes Report Global SABRE Awards. The Global SABRE Awards recognize the 40 best public relations programs of the past year, from around the globe, selected from the winners of the Holmes Report SABRE regional competitions.
Whitney Dailey, Director of Marketing/Research & Insights at Cone Communications, will join the 2017 B:CIVIC Summit as the keynote presenter on November 14. The event, hosted in metro Denver at the National Western Center, is designed to serve as a catalyst for building capacity in the community with social impact champions who know that for-profit business is a powerful force for social change.
Employee engagement was on the main stage at this week’s Commit!Forum. Despite vastly different industries, both MGM Resorts International and 84 Lumber share a commitment to engaging employees as a means to attract and retain top talent.
Alison DaSilva, executive vice president at Cone Communications will join marketing experts as a speaker at the Share.Like.Buy conference on October 18-19. The two-day event will explore the latest marketing trends for Millennials and Gen Z in a unique setting at the National Geographic headquarters in Washington, D.C.
Cone Communications, a public relations and marketing agency, is pleased to announce it has been named a Top Place to Work in PR by PR News for the third consecutive year. This award recognizes agencies and organizations that match their outstanding in-house and client PR work with exceptional efforts to support employees’ personal development and professional success.
Whitney Dailey, Director of Marketing/Research & Insights at Cone Communications will join corporate social responsibility (CSR) experts as a speaker at COMMIT!Forum on October 11-12. The two-day event will explore the role of the corporate social responsibility practitioner as companies make their voices heard.
Cone Communications executives will be joining public relations industry experts as speakers at this year’s PRSA International Conference taking place October 8-10. Cone will help facilitate conversations on the topics of corporate social responsibility (CSR), the role of data in measurement and analytics as well as career planning at the three-day conference in Boston.
We are thrilled to be partnering with Cone Communications this week to highlight the company and how they Do Good in the world. First, let us introduce you to Lindsey Snow (LS) and Devika Narayan (DN). Lindsey is a Senior Account Executive and works on an array of corporate social responsibility projects which help build impactful and meaningful results for corporate and nonprofit clients. Devika is an Account Supervisor over CSR Strategy. She has supported the strategic planning and development of award winning programs for Fortune 500 companies including UPS, Xylem, Mars, Johnson & Johnson and Visa. Two very impressive ladies who do amazing work!
Millions around the world are searching for a more ethical, sustainable, meaningful consumerism. That’s a sweeping mega-trend that we’ve all been tracking for decades. So where is that mega-trend at now?
Embracing corporate social responsibility can benefit the bottom line as well. In a recent Cone Communications survey, 87% of Americans will purchase a product because a company advocated for an issue they cared about, and millennials are more likely than other generations to research the issues a company supports and the extent to which the company contributes.
Leading by example
The lines between the way consumers and professionals buy have never been more blurred. And it’s no surprise. Businesses, after all, are a collection of people and we are either working or living so it’s only natural there is going to be some correlation.
Eighty-one percent of Gen Z believes they can have an impact on social and environmental issues by using social media, according to the 2017 Cone Gen Z CSR Study: How to Speak Z. The study, surveying Americans ages 13-19, examined this budding generation’s aptitude and attitudes toward company involvement in social and environmental issues – and just how they’re willing to stand up for causes they care about.
During a major disaster like Harvey -- from which the federal government says it will take years to recover -- the most appropriate things for companies to do are to express sympathy and, ideally, offer aid to the victims. That’s because Americans believe businesses should practice corporate social responsibility. A 2017 study by Cone Communications found that 70 percent of Americans expect companies to take action on social challenges, even when they’re not related to their core business functions.
After more than a decade in Boston’s Back Bay, Cone Communications has moved its headquarters to the Seaport, the city’s official Innovation District. The new space works to enhance the collegial nature and entrepreneurial spirit of Cone’s Boston-based staff.