Forbes: Three Must-Have Tools To Create Superior Strategies

A 2017 study by Cone Communications revealed that nearly 8 in 10 consumers want businesses to "address important social justice issues." And "63% of Americans are hopeful businesses will take the lead to drive social and environmental change moving forward, in the absence of government regulation."

Americans More Loyal And Willing To Defend Purpose-Driven Brands, According To New Research By Cone

Nearly eight-in-10 (79%) Americans say they are more loyal to Purpose-driven brands than traditional brands and nearly three-quarters (73%) are more willing to defend them, according to the 2018 Cone/Porter Novelli Purpose Study. The study, examining consumer expectations and behaviors towards companies that lead with Purpose, finds that Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship.

Crisis Communications Expert Marc Berliner Joins Panel at the International Crisis Management Conference

Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join the International Crisis Management Conference (ICMC), as a sponsor of the two-day event in Boston April 24-25. The conference will cover the characteristics of a crisis, a framework to manage the life cycle of a crisis and provide training for preparedness professionals. 

Porter Novelli’s Cone Joins PwC for Fireside Chat at Cause Marketing Summit

Whitney Dailey, Vice President of Marketing/Research & Insights at Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join Jeff Senne, Corporate Responsibility Strategy and Implementation Leader at PwC, for a fireside chat at the 4th Annual Cause Marketing Summit on April 12. The one-day event is designed for socially responsible businesspersons and nonprofit professionals aiming to develop compelling communications campaigns and increase employee engagement and retention.

Forbes: What's Your Strategy For Attracting Generation Z?

Organizations of all shapes and sizes are facing a newfound imperative to effectively recruit the up-and-coming talent pool knows as Generation Z (Gen Z). Companies are quickly realizing that Gen Z (the pre-teens and teens born roughly between 1996 and 2010) constitute a rare and distinct breed of employee. This demographic has unique values, priorities, and work outlooks as compared to Millennials. The question at hand--how do organizations effectively recruit this new modern-minded worker, estimated to represent 75% of the workforce by 2030?

Forbes: 3 Reasons West Elm's Selfless Marketing Is Worth Watching

West Elm evidently has its ear to the wall regarding shopper soft spots. Seven in 10 consumers believe businesses are obligated to help improve issues that may not be relevant to their everyday operations, according to research by Cone Communications. More than three-quarters of Americans will shop with a brand based on its actions.

Porter Novelli’s Cone Honored for Sixth Consecutive Year on PR News CSR A-List

Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, is pleased to announce it has once again been named to the PR News CSR A-List, which recognizes the top 10 CSR agencies in the country. Additionally, the agency took home awards for CSR Professional of the Year and Media Relations – CSR. The PR News CSR Awards celebrate the very best communicators, agencies and organizations working to make positive changes in the world.

CNN: Dick's is showing businesses how it's done

Today, Americans expect businesses to practice corporate social responsibility. This means acting as good citizens. A Cone Communications study published in May found that the majority of Americans both buy from and boycott companies based on their stances on pressing social issues. This has become a much bigger priority for consumers in recent years. 

HuffPost: CSR Matters: Leading CSR Practitioners Weigh in on Top Lessons Learned in 2017

From record-breaking marches and protests to devastating generational weather events, to the strength of “The Silence Breakers” who spawned the #MeToo movement, 2017 in many ways transformed how our society works and lives.

Forbes: Watch For These 3 Corporate Social Impact Trends In 2018

We asked top social impact agency professionals to weigh in with their predictions for brand purpose initiatives in 2018. This is the first in a two-part series sharing their insights.Unsurprisingly, three of the trends focused on the importance of companies taking visible and strong stands on socio-political issues. 

Cone Communications and Timberland Recognized as Holmes Report Global SABRE Awards Winner

Cone Communications, a public relations and marketing agency, and its client Timberland, were recognized as a winner at this year’s Holmes Report Global SABRE Awards. The Global SABRE Awards recognize the 40 best public relations programs of the past year, from around the globe, selected from the winners of the Holmes Report SABRE regional competitions.

Cone Communications to Headline 2017 B:CIVIC Summit

Whitney Dailey, Director of Marketing/Research & Insights at Cone Communications, will join the 2017 B:CIVIC Summit as the keynote presenter on November 14. The event, hosted in metro Denver at the National Western Center, is designed to serve as a catalyst for building capacity in the community with social impact champions who know that for-profit business is a powerful force for social change.

Cone Communications Named A Top Place To Work By PR News Third Consecutive Year

Cone Communications, a public relations and marketing agency, is pleased to announce it has been named a Top Place to Work in PR by PR News for the third consecutive year. This award recognizes agencies and organizations that match their outstanding in-house and client PR work with exceptional efforts to support employees’ personal development and professional success.