St. Jude's Goes From Humble Beginnings to Media Ubiquity

St. Jude's Children's Hospital was about as ubiquitous as Santa this winter. It was in a PSA featuring Captain Chesley "Sully" Sullenberger of Hudson River heroics, in the press box on the lapel pins of Fox Sports announcers (they also wore them during this month's Super Bowl), in holiday gift cards, Facebook news feeds, the checkout at Target, when ordering a Domino's pizza and on air with "American Chopper" on the Discovery Channel.