CSR Expert Alison DaSilva Shines a Light on Gen Z at Share.Like.Buy Conference

BOSTON (October 16, 2017) – Alison DaSilva, executive vice president at Cone Communications will join marketing experts as a speaker at the Share.Like.Buy conference on October 18-19. The two-day event will explore the latest marketing trends for Millennials and Gen Z in a unique setting at the National Geographic headquarters in Washington, D.C.

At the conference, DaSilva will participate in a one-on-one conversation with Khobi Brooklyn, vice president of Global Communications at Converse in a session entitled, “Conversing with Pride.” The session, taking place on October 19 at 1:45 p.m., will include highlights from Cone’s newest research exploring the attitudes and expectations of Gen Z and CSR, as well as an inside look at how Converse engages Gen Z in an authentic way, specifically through its 2017 Pride collection and nonprofit partnerships.  

As the leader of Cone’s dedicated CSR practice, DaSilva is responsible for keeping Cone’s clients on the leading edge within the rapidly evolving space, creating breakthrough campaigns that deliver a business, brand and societal return. For the last 19 years, she has also been responsible for Cone’s groundbreaking benchmark research, exploring the attitudes and behaviors of global consumers, employees and executives toward corporate involvement with social issues and responsible business practices including the recent 2017 Cone Gen Z CSR Study: How to Speak Z.

Since 2011, Share.Like.Buy. has been an essential American youth trends marketing conference bringing the most recent and relevant youth trends research, case studies and speakers to marketers from the world's leading agencies and brands. This year’s event includes speakers from DoSomething.org, Viacom, Zipcar, Marriott International and closing keynote, Maria Menounos.  

About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency that is Always Making a Difference℠ for business, brands and society. With a unique combination of corporate responsibility, consumer brand and integrated marketing expertise, our people deliver emotional storytelling and business value for every client. Cone is a Porter Novelli company and part of the Omnicom Public Relations Group.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

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