BOSTON (March 27, 2017) – Cone Communications, a public relations and marketing agency, welcomes the addition of one of the industry’s most dynamic content strategists – Christian McGuigan as Vice President, Content Strategy. McGuigan will be responsible for expanding content generation capabilities at the agency across owned, earned and paid channels.

McGuigan joins Cone from film and entertainment company, Participant Media, where he served as Vice President of Integrated Content Strategy. At Participant Media, he created compelling content-driven campaigns to inspire action on important social issues, including water restoration, freedom of political expression, hunger and human rights. McGuigan also steered brand strategy and creative production for well-known brands such as The Walt Disney Company, Microsoft Philanthropies, Hyundai and Genworth Financials. In an earlier role at Participant Media, McGuigan worked as part of the group’s Cause Marketing Services division, offering marketing and social innovation consulting to corporations and foundations.

“Christian’s unique mix of content strategy, visual storytelling and passion for supporting important social and environmental issues makes him a perfect fit for Cone,” says Bill Fleishman, Chief Executive Officer, Cone Communications. “His dedication to uncover the insight that will inspire action is core to so much of the work we do, and his track record for developing award-winning content strategies for Fortune 500 companies will be an exciting value-add for our clients.”

Prior to joining Participant Media, Christian worked as an independent producer for film, television and commercials in New York and Los Angeles. In this role, Christian produced the short film REZ, winner of the NYU Spike Lee Production Fund Award. 

For more than 35 years, Cone Communications has been committed to Always Making a Difference℠ for businesses, brands and society. Cone connects brands and people through emotion and experiences that drive business value and social impact. The agency’s team of experts from across research and planning, public relations and corporate social responsibility and communications collaborate to bring the best, most informed and innovative thinking to every client.

About Cone Communications
Cone Communications ( is a public relations and marketing agency that is Always Making a Difference℠ for business, brands and society. With a unique combination of corporate responsibility, consumer brand and integrated marketing expertise, our people deliver emotional storytelling and business value for every client. Cone is part of the Omnicom Public Relations Group.

About Omnicom Public Relations Group

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.