Cone Communications executives join experts on three panels sharing insights on employee engagement, sustainable e-commerce and consumer trends
BOSTON (May 17, 2017) - For the sixth year in a row, Cone Communications will join Sustainable Brands 2017 (SB’17) as a sponsor, helping to lead and facilitate the exciting corporate social responsibility (CSR) conversation taking place over the four-day conference in Detroit on May 22-25. Cone executives will also be speaking at three sessions while at the event.
“Our continued support of Sustainable Brands over the years reinforces our belief that building successful brands and making a positive impact on the world is not mutually exclusive,” says Bill Fleishman, Chief Executive Officer, Cone Communications. “We are thrilled for the opportunity to join leaders from across the industry to share key learnings and insights from our programs as we continue to show the positive bottom-line, reputational and societal benefits of strong CSR programs and communications.”
Cone Executives Share Insights on Employee Engagement and More
Alison DaSilva, EVP of CSR Strategy, will lead two conversations at SB’17. On Tuesday, May 23 Alison is facilitating a conversation entitled, “Engaging Employees in Win-Win Partnerships that Boost Morale, Strengthen Brand Purpose and Create Shared Value.” The panel will explore how PayPal partnered with Kiva to give away 10,000 $25 Kiva gift cards to PayPal employees – and how the program has continued to evolved over time. Alison will be joined by Hatt Holton, Lead Manager, Social Innovation at PayPal, Lisa Hogen, Chief Development Officer at Kiva and Christopher Marshall, Head of Partnerships at Good Worldwide Inc.
On Wednesday, May 24 DaSilva will also moderate a working lunch hosted by Cone client UPS entitled, “Sustainable E-Commerce in an On-Demand Economy.” The session will explore how e-commerce is changing the world of logistics, discuss the expectations of today’s consumers and offer lessons learned to shape the future of sustainable e-commerce. The panel features experts such as Ed Rogers, Senior Director of Global Sustainability at UPS and Larisa Summers, SVP, E-Commerce & Digital Marketing at Optoro.
Whitney Dailey, Director of Marketing/Research & Insights will be joining research experts at a roundtable entitled “What the Good Life Means to Consumers, and How They Imagine Brands will Help Take Us There.” In this session, Dailey will share key insights from Cone’s newly released research report, the 2017 Cone Communications CSR Study. In addition, six of Cone’s clients will join the stage of SB’17 to share key insights into their leading corporate social responsibility campaigns and initiatives.
Cone Invites Attendees to Make an Impact in Local Detroit Community
To round out the conference, Cone will host businesses and thought leaders at the “SB Gather Party” on Wednesday evening at the conference. At the event, participants will have the opportunity to help finish a mural alongside Detroit artist Desiree Kelly, which will be later donated to a local elementary and middle school.
About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency that is Always Making a Difference℠ for business, brands and society. With a unique combination of corporate responsibility, consumer brand and integrated marketing expertise, our people deliver emotional storytelling and business value for every client. Cone is a Porter Novelli company and part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.