Cone Communications Executives Speak at PRSA International Conference
Experts in content marketing, analytics and corporate social responsibility (CSR) hit the stage at the international event
BOSTON, M.A. (September 27, 2017) – Cone Communications executives will be joining public relations industry experts as speakers at this year’s PRSA International Conference taking place October 8-10. Cone will help facilitate conversations on the topics of corporate social responsibility (CSR), the role of data in measurement and analytics as well as career planning at the three-day conference in Boston.
On the second day of the event, Andrea List, senior supervisor on Cone’s Research and Analytics team will join a panel discussion entitled, “Crunching the Numbers: How Data Analytics and Measurement Can Improve Results.” The session will outline how to obtain and analyze data on key stakeholders and ways to leverage insights to improve corporate reputation, expand markets, engage employees and meet competition head on. Other panelists include Michael Cornfield, Ph.D, research director, Graduate School of Political Management at the George Washington University and Lawrence J. Parnell, public relations program director and associate professor, Graduate School of Political Management at the George Washington University.
On Tuesday, October 10, Christian McGuigan, vice president of Content Strategy at Cone will lead a conversation on the evolution of a company’s role in society and how stakeholders now expect companies to stand up for hot-button issues. The session entitled, “It’s No Longer What You Stand For, But What You Stand Up For” will walk through how companies dig deep to discover values and how to engage stakeholders on complex and controversial issues.
Senior vice president on Cone’s CSR Strategy practice, Aaron Pickering, will also join a session at sister event, PRSSA 2017 National Conference, on October 7. Pickering will join a panel of practitioners to discuss “The Path to Public Relations: How to Land A Career in PR” for budding PR students. The panel includes Whitney Gray Bailer, Communications Consultant and Alexa Manocchio, Fidelity Investments and is moderated by Professor Larry Parnell, Program Director, Strategic Public Relations, The George Washington University.
“We are thrilled to be a part of this event and excited to share our insights and key learnings with a broad audience,” says Alison DaSilva, executive vice president, Cone Communications. “Cone’s multifaceted presence at this leading conference showcases our agency’s diverse skill sets and deep bench strength – but also exemplifies our commitment to knowledge sharing in order to move the industry forward as a whole.”
The PRSA International conference attracts thousands of public relations industry professionals to convene on a yearly basis for learning and networking among different sectors, industries and career levels. This year’s tracks include: Reputation Management, Special Interests, Integrated Marketing Communications, Leadership & Management, Tools & Techniques, and Big Data & Measurement.
About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency that is Always Making a Difference℠ for business, brands and society. With a unique combination of corporate responsibility, consumer brand and integrated marketing expertise, our people deliver emotional storytelling and business value for every client. Cone is a Porter Novelli company and part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.