CSR Expert Whitney Dailey Joins Plenary Panel at COMMIT!Forum
Dailey will share insights on how brands can stand up for issues in today’s divisive society
BOSTON (September 20, 2017) – Whitney Dailey, Director of Marketing/Research & Insights at Cone Communications will join corporate social responsibility (CSR) experts as a speaker at COMMIT!Forum on October 11-12. The two-day event will explore the role of the corporate social responsibility practitioner as companies make their voices heard.
Whitney Dailey will participate on the opening plenary panel of the event entitled, “Business Drivers Behind Brands Taking Stands” on October 11. The session will explore what goes into a company’s decision to take a stand and what they stand up for. Panelists will discuss key findings based on research, data and experience on internal and external forces behind companies putting a stake in the ground on issues. Other panelists include Steve Radick, VP and director of public affairs, Brunner and Daryl Brewster, CEO, CECP: The CEO Force for Good. The session will be moderated by John Friedman, sustainability manager at WGL Holdings/Washington Gas.
Dailey will also participate on a pre-conference panel entitled, “Breaking Through the Clutter: Data-Driven CSR and Sustainability Communications Strategy and Tactics” on October 10. This session will help audience members gain insights into best practices around leveraging the 3BL Media platform and data and analytics to drive performance. The panel is part of 3BL Media’s User Conference designed specifically for professionals responsible for driving awareness of their organizations’ CSR and sustainability content in mainstream and digital media.
For more than six years, Dailey has led the development and distribution of Cone’s industry-leading and award-winning research studies, including the recent 2017 Cone Gen Z CSR Study: How to Speak Z and the 2017 Cone Communications CSR Study. She also has her finger on the pulse of all that’s trending within the world of CSR and can provide a virtual lineup of the best and most innovative CSR campaigns in the marketplace. Dailey uses this knowledge to inform Cone’s work and keep clients on the cutting-edge of what’s new – while creating breakthrough CSR campaigns that create value for business brands and society.
About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency that is Always Making a Difference℠ for business, brands and society. With a unique combination of corporate responsibility, consumer brand and integrated marketing expertise, our people deliver emotional storytelling and business value for every client. Cone is a Porter Novelli company and part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.