Alison DaSilva named CSR Professional of the Year
BOSTON (March 26, 2018) – Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, is pleased to announce it has once again been named to the PR News CSR A-List, which recognizes the top 10 CSR agencies in the country. Additionally, the agency took home awards for CSR Professional of the Year and Media Relations – CSR. The PR News CSR Awards celebrate the very best communicators, agencies and organizations working to make positive changes in the world.
In addition to being named to the PR News CSR A-List for the sixth year in the row, Cone’s Executive Vice President of Purpose & CSR, Alison DaSilva, received top recognition as CSR Professional of the Year. The award recognizes DaSilva’s unwavering commitment to delivering clients the very best insights and creating breakthrough campaigns that deliver a business, brand and societal return. During her twenty-year tenure at Cone, DaSilva has built CSR initiatives and advised clients such as UPS, Visa, Goodyear, NARS, Walgreens, Neiman Marcus and the American Heart Association, among others.
Cone also won the Media Relations – CSR category for its work helping launch Eastern Bank’s Join Us For Good campaign. The new brand campaign, based on data-driven insights, was created to boost the Bank’s overall social responsibility profile and bring the company’s values to life. The Cone team then executed a multi-faceted strategy to drive mass awareness for the movement through media relations, social media, event marketing, consumer engagement and paid media tools.
The recognition comes on the heels of last month’s announcement of the launch of Porter Novelli’s global Purpose Practice, combining Porter Novelli’s heritage in social marketing and Cone’s unparalleled legacy in CSR. The Purpose Practice is rooted in a collective 80 years of experience and comprises more than 100 dedicated subject matter experts working with more than 140 clients, including New Balance, Timberland, CVS Health, National Institutes of Health and Centers for Disease Control and Prevention (CDC).
“We are so proud to have Cone as part of Porter Novelli’s Global Purpose Practice and this award only highlights the category-defining work the agency produces,” says Brad MacAfee, Chief Executive Officer, Porter Novelli. “Cone’s breadth and depth of expertise in CSR is unparalleled in the industry and together we are poised to create some the world’s most impactful campaigns that make a meaningful difference on business and society.
About Porter Novelli
Porter Novelli is a global public relations agency built on a rich heritage of marketing for social good. We’ve been motivating people to change deeply ingrained behaviors rooted in cultural and social norms for more than 40 years. Porter Novelli is a different kind of agency—and we recognize, respect and champion companies with the spirit, drive and tenacity to do things differently. We like taking on big challenges, and even bigger challengers, and we seek out clients who feel the same way—clients who have the conviction to tell their own story, and the courage to innovate from who they have been into who they know they can be. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.
Cone (http://www.conecomm.com/) is a public relations and marketing agency that is Always Making a Difference℠ for business, brands and society. We help organizations define their authentic Purpose, weaving it into the brand DNA to both grow the business and positively impact the world. Our deep subject matter expertise in Purpose Brand Strategy, CSR, Social Marketing, Social Impact and Brand Communications creates breakthrough work and unforgettable experiences to ignite action around issues that matter. Cone is a Porter Novelli company and part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.