Cone sponsors two-day crisis event in Boston
BOSTON (April 12, 2018) – Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join the International Crisis Management Conference (ICMC), as a sponsor of the two-day event in Boston April 24-25. The conference will cover the characteristics of a crisis, a framework to manage the life cycle of a crisis and provide training for preparedness professionals.
On Wednesday, April 25 Marc Berliner, Senior Vice President, Corporate Communications, will participate in a panel discussion about the 2013 Fonterra recall. The session will outline key takeaways based on a review of the event. Other panelists include Ashley Goosman, Business Continuity Project Manager at Liberty Mutual Insurance and Kenneth Otis, Enterprise Business Continuity Director at Lifespan.
Berliner has more than 20 years of experience in strategic corporate communications and marketing public relations. In addition to establishing clients as recognized leaders in environmental stewardship and sustainability through consumer engagement strategies, Berliner has led programs introducing and educating stakeholders on key marketplace issues. With both agency and in-house experience, Berliner is a valued advisor to his clients on strategic communications, including deep experience on issues and crisis communications.
This marks the third consecutive year of Cone’s participation at ICMC. Mike Lawrence, Chief Reputation Officer & Executive Vice President, was a speaker for the 2016 conference and a panelist for 2017. “In our daily overheated cauldron of citizen ‘journalists,’ instant documentation and a global social media ‘bullhorn,’ every organization needs a ready-to-go crisis protocol and a cross-functional team trained to use it,” says Lawrence. “ICMC brings together emergency responders, security and business continuity experts, and crisis communicators to share ideas and identify best practices that you can take home and implement.”
Cone (http://www.conecomm.com/) is a public relations and marketing agency that is Always Making a Difference℠ for business, brands and society. We help organizations define their authentic Purpose, weaving it into the brand DNA to both grow the business and positively impact the world. Our deep subject matter expertise in Purpose Brand Strategy, CSR, Social Marketing, Social Impact and Brand Communications creates breakthrough work and unforgettable experiences to ignite action around issues that matter. Cone is a Porter Novelli company and part of the Omnicom Public Relations Group.
About Porter Novelli
Porter Novelli is a global public relations agency born from the idea that the art of communication can advance society. Over 45 years ago, we opened our doors – and people’s eyes and minds – for brands driven to make a positive impact. Today, we are a global agency with the entrepreneurial spirit of boutique specialists. We continue to build that bridge between purpose and business imperatives, and believe that a healthy bottom line can also make a remarkable impact. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.