Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%) say they would want to work for that company.
The 2015 Cone Communications Millennial CSR Study reports that 82% of young millennials (aged 18-24) and 75% of mature millennials (aged 25-34) consider CSR when deciding where to work, and 62% of millennials overall are willing to take a pay cut to work for a responsible company. Beyond the millennial age group, the Cone Communications study also noted that 87% of people in the U.S. expect companies to operate responsibly to address social and environmental issues. Clearly, CSR is a hidden gem in enticing and keeping top talent.
Since the 2016 election cycle, however, it’s becoming more and more common for companies to unmistakably and unapologetically take a stand. Research statistics reflect that shift. Cause sponsorship is predicted to reach $2.14B this year and Cone Communications reported in a Corporate Social Responsibility study that 78 percent of respondents stated that they want companies to address important social justice issues and that four out of five consumers will consider switching products if they believe a brand supports a specific cause.
Organizations of all shapes and sizes are facing a newfound imperative to effectively recruit the up-and-coming talent pool knows as Generation Z (Gen Z). Companies are quickly realizing that Gen Z (the pre-teens and teens born roughly between 1996 and 2010) constitute a rare and distinct breed of employee. This demographic has unique values, priorities, and work outlooks as compared to Millennials. The question at hand--how do organizations effectively recruit this new modern-minded worker, estimated to represent 75% of the workforce by 2030?
West Elm evidently has its ear to the wall regarding shopper soft spots. Seven in 10 consumers believe businesses are obligated to help improve issues that may not be relevant to their everyday operations, according to research by Cone Communications. More than three-quarters of Americans will shop with a brand based on its actions.
Today, Americans expect businesses to practice corporate social responsibility. This means acting as good citizens. A Cone Communications study published in May found that the majority of Americans both buy from and boycott companies based on their stances on pressing social issues. This has become a much bigger priority for consumers in recent years.
No one can pinpoint the exact moment that Black Friday got out of hand. Camping out in tents overnight for deals on electronics? Probably. Trampling people to get in to a Target? Definitely. And don't discount how much mobile preferences have played in this change.
It’s fascinating hearing the paths people take to work in the field of social impact. There’s always a journey. There’s always a story.
Employee engagement was on the main stage at this week’s Commit!Forum. Despite vastly different industries, both MGM Resorts International and 84 Lumber share a commitment to engaging employees as a means to attract and retain top talent.
We are thrilled to be partnering with Cone Communications this week to highlight the company and how they Do Good in the world. First, let us introduce you to Lindsey Snow (LS) and Devika Narayan (DN). Lindsey is a Senior Account Executive and works on an array of corporate social responsibility projects which help build impactful and meaningful results for corporate and nonprofit clients. Devika is an Account Supervisor over CSR Strategy. She has supported the strategic planning and development of award winning programs for Fortune 500 companies including UPS, Xylem, Mars, Johnson & Johnson and Visa. Two very impressive ladies who do amazing work!
Embracing corporate social responsibility can benefit the bottom line as well. In a recent Cone Communications survey, 87% of Americans will purchase a product because a company advocated for an issue they cared about, and millennials are more likely than other generations to research the issues a company supports and the extent to which the company contributes.
Leading by example
The lines between the way consumers and professionals buy have never been more blurred. And it’s no surprise. Businesses, after all, are a collection of people and we are either working or living so it’s only natural there is going to be some correlation.
During a major disaster like Harvey -- from which the federal government says it will take years to recover -- the most appropriate things for companies to do are to express sympathy and, ideally, offer aid to the victims. That’s because Americans believe businesses should practice corporate social responsibility. A 2017 study by Cone Communications found that 70 percent of Americans expect companies to take action on social challenges, even when they’re not related to their core business functions.
President Trump has made his point of view clear on the Paris climate accord, and so have consumers. Research shows they want non-government entities to take the lead on the issue.
The Cone Communications study also found Americans are willing to reward or boycott companies based on corporate values.
With CEOs, politicians and foreign leaders continuing to blitz social media denouncing President Donald Trump’s decision to pull out of the Paris climate agreement, some experts are betting a wave of pro-environment advertising directed at consumers is likely to follow.
Emailed newsletters are an ideal option, especially for readers on the run. Read on for our picks, and catch up on the stuff you really care about in 2017.
We’ve got just 50 slots to recognize the city’s top PR firms every year, but there are scores of specialist agencies that merit honorable mention. With that in mind, the Observer ranked agencies in each of 10 major categories that define the industry.